Advice for Employers and Recruiters
Networking events on campus give students workplace preview
Recruiters typically head to college campuses every fall. They will be looking for the best and brightest students with the potential to fill internships and entry-level jobs. However, other recruiters will not travel to schools or may limit travel because of the costs; they would prefer job seekers come to them, find candidates online, or may recruit through other means, such as through target email campaigns and banner ads.
Recruiters who opt out of campus recruiting entirely might miss out on the face-to-face interaction with college students interested in learning more about specific employers. Attending at least some of the networking events on college campuses not only allows recruiters to make their presence known but also helps students gain a better understanding of the workplace. John Link, Assistant Director for Career Development at Webster University, highlights why recruiters and employers should visit college campuses.
“I think it is important for recruiters to actively attend networking events on university and college campuses to assist with developing college students’ understanding of the working world, and begin identifying the marketable skills and abilities essential in that specific area of employment. Employers who attend networking events on university and college campuses have immediate access to college students from various economic and cultural backgrounds while connecting information to students about opportunities for the company or organization they are representing. This information can be helpful for short and long-term career goal setting and connecting students to professionals in the fields of work they are interested in.”
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John Link is the Assistant Director for Career Development at Webster University in St. Louis, Missouri. An Indiana native, John spent time working at Indiana State University’s Career Center in career programming before making the move to St. Louis. Prior to working in higher education, John worked as an elementary teacher in Fayetteville, North Carolina, and served as an instructional coach to assist teachers in further developing their math and science teaching skills. John enjoys working in career development and helping define students’ career goals through personalized career coaching.
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