• How recruiters should communicate with today’s college students

    January 25, 2016 by

    Today’s college students and recent graduates, members of Generation Y (Millennials) and Generation Z, prefer that recruiters communicate with them on their terms. But what are those terms? How can recruiters and talent acquisition professionals best meet today’s college students where they are?

    In this 9-minute video, Steven Rothberg, President and Founder of College Recruiter, offers expert advice and insight into today’s college students’ communication preferences and how employers might best communicate with these candidates on their terms for best results in recruitment efforts.

     


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    Since approximately 1/3 of today’s workforce is comprised of Gen Y members, it’s important for recruiters and talent acquisition leaders to understand and adapt to this generation’s learning styles and communication preferences.

    It is no longer sufficient for employers to engage with college students and graduates through print media or even websites. Today’s college students and recent grads expect employers to utilize blogs, video, and social media in college recruiting efforts. Rothberg states that, “If a picture is worth a thousand words, a video is worth a thousand pictures.”

    In addition to offering practical suggestions for incorporating video into college recruitment efforts, Rothberg also suggests that recruiters consider host virtual career events to conserve time and cost, particularly when recruiting on smaller campuses or in remote locations.

    Rothberg places particular emphasis on recruiters’ need to connect with Gen Y candidates by ensuring that their websites and online job applications are compatible with mobile devices. With over 90% of college students using smartphones, it’s imperative that employers maintain mobile compatibility. Technology like responsive design enables companies’ websites to adapt to mobile devices’ screen sizes. This is imperative since mobile devices are linked to about 60% of internet traffic.

    Steven Coburn/Shutterstock.com

    Steven Coburn/Shutterstock.com

    Since many of today’s college students and recent graduates prefer accessing employers’ websites via mobile devices, recruiters must attempt to create mobile-friendly job applications. Rothberg suggests allowing candidates to apply for positions without uploading resumes and asking for resumes later since most of today’s college students and recent graduates apply from mobile devices and don’t keep copies of their resumes on their smartphones. Rothberg also discusses specific ways College Recruiter tailors banner ad campaigns to today’s college students and recent graduates’ communication preferences.

    In 10 years, today’s college students and recent graduates will make up 75% of the workforce. For this reason, it’s crucial for recruiters to adapt to today’s technology rather than expecting students and grads to adapt to old-fashioned modes of operation.

    At College Recruiter, we believe every student and recent graduate deserves a great career and are committed to creating a quality candidate and recruiter experience. Our interactive media solutions connect students and graduates to great careers. Let College Recruiter assist you in the recruiting process.  

     

     

     

     

    We believe that every student and recent grad deserves a great career. Get a personalized proposal for how best to reach your target candidates by entering your info here. We will respond within one business day.

    Thank you for submitting your request to College Recruiter for a proposal for how we can help you hire students and recent graduates of one-, two-, and four-year colleges and universities for part-time, seasonal, internship, and entry-level opportunities.

    We will likely respond within a couple of hours and definitely within one business day. Should you need assistance even faster, please call us at 952.848.2211 or email us at [email protected].

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