Using social media in your job search

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College students and recent graduates who are passionate about social networking should consider finding internships or entry-level jobs via social media. In order to secure one of these opportunities, they must know what it takes to get one. Diane Domeyer-Kock, Executive Director of The Creative Group, shares tips college students and recent grads should apply when searching for jobs and internships via social media.

“Competing for a social media internship or an entry-level job can be difficult because many candidates are on a level playing field; they haven’t yet acquired the skills or work experience that will make them stand out. But there are steps college students and recent grads can take to increase their chances of landing an internship or job:

• Start the search early. Research companies of interest, work with your university career center, scour job boards, and reach out to members of personal and professional networks to uncover leads well before the school year ends.

• Get marketing materials in order. Nail down your personal brand and apply it consistently across all channels, including your resume, social media profiles, and portfolio or website. Consider the look, feel, and content.

• Polish your online presence. A strong digital presence consistent with other promotional tools can be a big career asset, attracting the attention of prospective employers. Make sure the information posted online showcases your expertise, passion for social media, and ability to communicate effectively. That means pushing out interesting content and engaging with contacts consistently.

• Demonstrate strong social skills. Work teams communicate in many different ways today: via email, instant messaging, social media, conference calls, and in-person meetings. Show you know how to collaborate effectively and professionally both online and off.”

Looking for more information on social media for your job search? Check out our blog and learn more on Facebook, LinkedIn, Twitter, and YouTube.

Diane Domeyer-Kock, Executive Director of The Creative Group

Diane Domeyer-Kock is Executive Director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising, and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and Tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids, and grandchildren.