Market Research Community Manager

Title:                 Market Research Community Manager

Reports to:      VP of Strategy & Insights

Location:         NYC, 770 Broadway

 

 

Overview:

The Market Research Community Research Manager is responsible for conducting quantitative and qualitative market research in support of J.Crew Group’s strategic initiatives. The role requires an ability to offer deep customer insights and actionable recommendations that both surface new data-driven opportunities for growth and evaluate the effectiveness of key efforts already underway. This individual will manage all facets of research from assessing needs, design, execution, delivery and synthesis of findings to internal stakeholders. An ideal candidate will balance a strong attention to detail and data integrity, while also maintaining a focus on the high-level, strategic relevance of the recommendations being made.  S/he will act as the voice of the customer and be highly in tune with market trends in support of a customer-centric decision-making process across J.Crew, J.Crew Factory, and Madewell.

 

 

Primary responsibilities include:

J.Crew Group is looking for a strong market research professional eager to grow our organizational research expertise, strategically inform our research vision, and play a hand-on role in execution of qualitative and quantitative analyses. This role will lead the development of consumer insights that shape internal strategy and seek new opportunities to have customer data impact business decisions. S/he will own all research activities across three critical areas:

 

Community Management

  • Own and operate J.Crew Group’s branded online communities to serve real-time qualitative/quantitative customer insights, gather competitive intelligence, and engender brand love and loyalty
  • Build and maintain a research plan that calendarizes and appropriately balances requested research activities across the brands’ merchandising, marketing, stores, and ecommerce teams
  • Translate internal research objectives into appropriate community studies/activities and synthesize research data into actionable recommendations and meaningful stories, shepherding insights to internal leadership
  • Design, execute, analyze, and summarize insights from all primary market research community activities, including quantitative surveys, moderating qualitative, and developing innovative approaches to gather insights as needed; find opportunities to create and automate repeatable analyses
  • Liaise with clients and act as the voice of the community via moderation activities (reviewing discussions, replying and probing on posts, escalating member feedback) and work with internal marketing partners to share back activations with the community; devise intrinsic rewards to build brand loyalty and increase engagement
  • Work directly with panel provider and become an expert in the community platform to leverage features for optimal participation and insight development
  • Integrate important industry trends in research, retail, and best practices into processes to continue to enhance capabilities and the organization’s insights toolkit

Brand Tracking

  • Produce and own a standard set of deliverables and metrics to monitor the health of J.Crew Group brands and offer suggestions for improved performance
  • Offer thought leadership on analytical approaches and ways in which reporting/dashboards could be enhanced or built to more effectively operationalize the use of customer data across the organization
  • Design and institute new metrics and deliverables to track the effectiveness of key strategies as needed

Market Research

  • Regularly analyze NPD market share data and macro retail trends to track changes in the competitive and category landscapes and uncover fair share and strategic whitespace/growth opportunities
  • Monitor/Gather secondary research and work with third-parties to conduct additional market research on retail conditions and expose compelling insights into changing trends
  • Maintain current research vendor relationships ton ensure they deliver with excellence and facilitate internal communications regarding product enhancements, methodology changes and other pertinent information

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Qualifications:

  • Bachelor's degree in Consumer Behavior, Marketing, Social Sciences or equivalent; Masters/MBA preferred
  • Five to eight years experience in market research or consumer insights; prior retail and/or research supplier experience a strong plus
  • Extensive experience with a broad range of primary research methodologies, both qualitative and quantitative, with a demonstrated understanding of basic statistics and sampling methods
  • Specific experience in tracking brand health, consumer trends, and evaluating new concepts/products
  • Ability to effectively manage a complex research program, using a combination of effective vendor and partner management, cross functional collaboration, negotiation skills and creativity in research design
  • Superb oral and written communication/presentation skills with an ability to synthesize data from various sources and craft cohesive, strategic, actionable recommendations
  • Working knowledge of NPD capabilities and experience using DecisionKey
  • Advanced project management skills (e.g., setting of priorities/milestones, communication and follow-through, time management, organization, ability to build effective cross-functional partnerships)
  • Excellent proficiency with MS Excel, PowerPoint, and analytical software tools; strong graphical representation acumen desired and familiarity with Tableau a plus
  • Intellectually curious and analytically rigorous 
  • Independent, strategic thinker and positive change agent

 

J.Crew Group, Inc. is an Equal Employment Opportunity (EEO) Employer
We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

Company
JCrew
Posted
03/27/2018
Type
Full time
Location
New York, New York 10003, US