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SEO / SEM Strategist

Why E. & J. Gallo Winery?

Recently recognized by Glassdoor as one of the “Top 50 Best Places to Work”, we couldn’t be prouder of our employees. As a family-owned wine and spirits company with over 90 brands, the heart of our success story is our people. Our passions run deep and what unites us is an incredible culture of teamwork, innovation, and collaboration. Are you a passionate team player who is looking to grow your career? If so, apply today!

Cheers! Your Talent & Gallo — A Perfect Pairing.

As a SEO Specialist, you will create, manage and execute both paid and organic search campaigns. You will develop and execute digital marketing strategies in acquisition, analytics and retention to develop plans that will optimize key metrics to drive business growth.

What You’ll Do-

  • Create, manage, and execute paid and organic search campaigns, including, but not limited to, account set up, strategy, and day to day management.
  • Increase effectiveness of campaigns through monitoring and testing keywords, ad copy, and keyword bids.
  • Advanced analysis of trends as well as qualitative and quantitative data to recommend campaign changes and updates.
  • Monitor paid search trends, best practices, and techniques to keep up to date on search marketing knowledge.
  • Develop SEO strategy, roadmap and recommendations for SEO campaigns based on clients' objectives.
  • Perform rigorous, regular campaign analysis and optimizations.
  • Develop estimates, budgets, and strategies related to search.
  • Prepares and present weekly and monthly campaign reporting.
  • Facilitate cross-functional learning among the direct to consumer teams.
  • Stay informed on industry, competitor activities, new digital strategies, tools and techniques.

What You’ll Need-

  • High school diploma or GED from an accredited institution.
  • Bachelor’s Degree plus 3 years of experience in Digital Marketing with 2 years in Search Marketing reflecting increasing levels of responsibility OR 7 years of experience in Digital Marketing with 3 years in Search Marketing reflecting increasing levels of responsibility.
  • Experience working on organic search campaign management.
  • Certified in AdWords Fundamentals, Search Advertising, Shopping, and Google Analytics.
  • Advanced knowledge of paid search platforms including Google AdWords and Bing Ads.
  • Advanced knowledge of web analytics tools such as Google Analytics or Webtrends.
  • Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
  • Ability to independently identify and perform common paid search tasks such as keyword bid optimization, ad copy optimization, and landing page optimization.
  • Experience with web content management platforms such as WordPress and Drupal.
  • Experience translating analytics data into meaningful results using Excel, PowerPoint, and other tools.
  • Strong quantitative and analytical experience, especially in search engine marketing
  • Thorough understanding of SEO, paid content platforms, Google's best practices, and industry trends.
  • Strong working knowledge and experience with data reporting tools such as: Google
  • Analytics, Google Webmaster Tools, Google AdWords, Google Trends and MOZ
  • Strong attention to details and proactive follow-through skills.
  • Ability to change strategies and adopt new techniques as the search space evolves
  • Team-player, self-driven and analytical.
  • Ability to effectively communicate with stakeholders through email, written reports, presentations, etc.
  • Advanced ability to read, analyze and interpret documents and reports.

What Will Set You Apart-

  • Bachelor’s degree plus 5 years of experience in Digital Marketing with 3 years in Search Marketing reflecting increasing levels of responsibility OR 9 years of experience in Digital Marketing with 5 years in search Marketing reflecting increasing levels of responsibility.

Gallo does not sponsor for employment based visas for this position now or in the future.

DIG001

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Equal Opportunity Employer

Company
E and J Gallo Winery
Posted
03/26/2018
Type
Full time
Location
Modesto, California 95354, US