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Revenue Growth Management, Business Analyst, Danone Canada


About Danone Canada


Danone Canada is a business unit of Danone and operates from headquarter offices in Boucherville, Quebec, and Mississauga, Ontario. Danone Canada is the country’s largest consumer-facing B Corporation, demonstrating that the company meets the highest standards of social and environmental performance, accountability, and transparency. Danone Canada’s ambition is to produce healthful dairy, plant-based products and coffee creamers and beverages; create economic and social value; and nurture natural ecosystems through sustainable agriculture. Its portfolio of brands includes Activia®, Oikos®, DanActive®, Danone®, Silk® plant-based foods and beverages, So Delicious® Dairy Free and more. For more information about the company, please visit ,, Twitter @DanoneCanada or LinkedIn (Danone Canada). 


We are looking for a Business Analyst, based in Mississauga (Ontario) or Boucherville (Quebec), Canada.


As PRGM business analyst, you will be a part of the Profitable Revenue Growth Management team (PRGM), contributing to the development, implementation and execution of the overall pricing, promotional, pack format and trade strategy within Danone Canada. The mandate is to provide comprehensive analysis, insights and recommendations to fulfill our vision to deliver best in class go to market strategies that maximize revenue generation to fuel the business & boost profitability.

More specifically, you will be working with a cross-functional team responsible for delivering across the following work streams:


Pricing & pack/format architecture:

  • Assist in setting high-level channel pricing strategy grounded in market demand research 
  • Assist in building guardrails on channel pricing to ensure alignment to brand strategy
  • Employ pricing instruments to support the development of category, portfolio, and strategy
  • Contribute to delivering net sales rate realization through pricing and format/pack initiatives
  • Lead development of pricing performance scorecards
  • Support consumer pricing research and market price information


Trade Terms:

  • Assist in the design of the trade strategy across channels, brands and customers
  • Contribute to creating a  pay for performance trade structure to ensure full conditionality of the trade budget
  • Ensure trade plan is linked to portfolio strategy
  • Create metrics and track retailer adherence to targets


Promotional optimization:

  • Assist in creating overall promotional strategy including promotional guidelines, preferred mechanisms & timing
  • Compile promotional performance scorecards
  • Contribute to optimize the efficiency of trade investment leveraging TPO tools and insights
  • Working with customer business teams to optimize their promotional plans
  • Extracting data from several sources (Nielsen, customer POS, Sequoya, financial data, etc) to feed PRGM analysis  
  • Monitor performances by designing dashboards & KPIs reporting



  • Assist in developing the channel and format assortment strategy to drive profitable sales growth, consistent with consumer/shopper trends and aligned with Company vision
  • Assist in developing the price/pack offering across e-commerce, club, dollar and C&G channels


The ideal candidate will have the following qualifications and competencies:

Completed Bachelor degree, ideally in management

4 years of business experience minimum, preferably spent in FMCG

Strong analytical skills

Experience in a selling capacity to retailers and sales strategy or trade marketing is an asset

Very good verbal and written communication skills (English, French an asset)

Leadership skills – demonstrated significant initiative, tenacity, and leadership



Please note that this posting has been written in the masculine form solely to shorten the text. We promote diversity and encourage all people with the skills mentioned in this posting to apply for this position.


Full time
Mississauga, 08, CA