Lead Operations Specialist

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Lead Operations Specialist

Apply locations Bengaluru, IND Pune, IND time type Full time posted on Posted 3 Days Ago job requisition id 23WD67886

Job Requisition ID #

23WD67886

Position Overview

Are you a passionate and experienced Marketing Operations Analyst who is enthusiastic about enabling our education sales and marketing teams to perform at their peak efficiency? If yes, then read on! As part of the Marketing Operations team, you will be responsible for finding creative, yet pragmatic solutions to lead flow issues. You will help define, document and oversee adoption of lead management workflow processes, and be the primary escalation point for routing and data issues. As a n effective communicator who works collaboratively and is driven by data you are continuously seeking opportunities for improvement.

Responsibilities

• Monitor AEX lead management processes by resolving lead/campaign routing issues

• Maintain AEX lead queues ensuring prompt follow up and optimized funnel hygiene

• Support the delivery and management of partner assigned leads

• Provide support to AEX marketing by managing the list upload process ensuring that data meets the minimum data requirements, has been standardized, validated, and mapped correctly. Confirm success of upload

• Monitor & troubleshoot; lead flow, system availability, lead quality, account mapping and initial assignment to AEX sales/partners

• Change Management – Drive awareness and alignment to global/regional processes and assist with the maintenance of lead management documentation/wiki

• Contribute to QBR planning/preparation, generate lead lifecycle reports as requested. Proactively analyze data to identify volume/expansion gaps, risk, growth opportunities, access health of system data, standardizing or enhancing where possible

Minimum Qualifications

• Bachelor’s Degree and 3+ years of experience in lead management and marketing operations in a B2B marketing setup, is required

• A self-starter who is flexible and resilient. Is comfortable with ambiguity and adaptable to a high-change environment

• Strong communication skills with attention to detail and an ability to understand and translate technical business requirements

• Strong knowledge of Salesforce, Marketo and other lead management systems a plus

• Strength in identifying data patterns that need improvement with processes

• Comfortable working in a multicultural environment, across different time zones and geographies

Preferred Qualifications

• Demonstrated ability to define and track KPIs and other measurable success criteria

• Experience thinking analytically and strategically about issues and influencing stakeholders

• Proficiency in problem solving and communicating about issues with individual stakeholders and teams

• Ability to quickly comprehend business requirements and define and manage the tactical plan necessary to meet them

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