University Social Media Specialist

Work performed during standard business hours. May be required to work nights and weekends to cover university events as needed.

Position End Date

Open Date 02/27/2023

Close Date

Open Until Filled Yes

Special Instructions to Applicants

For first consideration, please apply on or before March 17, 2023.

Position Summary Information

Primary Purpose

University of the Pacific’s Social Media Specialist will be responsible for creating and implementing social media campaigns and content that engages users and builds, retains and deepens their relationships with the university to build its national presence and positive reputation. The specialist will develop a social media strategy/plan that includes monitoring and measuring the university’s reputation on social media through data analysis and enhances or modifies strategies to achieve defined goals.

The Social Media Specialist will be a key member of the University Strategic Communications team and will report to the Manager of Digital Communications, working with closely with leaders in digital communications, media relations, internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families, and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. The specialist will also play a key role in supporting the social media presence of key university leadership, including the University President.

The successful candidate will be a passionate and energetic storyteller, a versatile creative communicator, and a well-respected team player, committed to continually improve the university’s social media presence and practices.

Essential Functions

• Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university’s brand, its offerings and accomplishments.
• Write, edit, design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts.
• Provide support and expertise to grow the University’s reach through the amplification of the social profiles of key University leadership, including the University president.
• Assists with monitoring social platforms as part of crisis management and works with Manager of Digital Communications on appropriate response and/or escalation.
• Moderate and engage with the university’s social audiences, growing the online community. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond.
• Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography.
• Cultivate and steward ongoing interactions with followers. Provide an outstanding experience by being accessible and responding to queries timely.
• Lead the university’s social media professionals educating coworkers and colleagues on best practices, emerging trends and idea sharing.
• Establish metrics of success and monitor and evaluate performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. Report results monthly and make recommendations to adjust the strategy to optimize results.
• Perform other related duties as assigned.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications

• Bachelor’s Degree in marketing, communications, journalism or related discipline.
• Three (3) years of social media work experience.

Preferred Qualifications

• Two (2) years of work experience in digital communications.
• Strong writing, editing, proofreading, and photography/videography skills.
• Proficiency with photo editing software such as Adobe Photoshop
• Experience running paid campaigns on social media.
• Ability to work with students, faculty, academic leaders, staff and others to assess and address social media needs.
• Experience using analytics software such as Google Analytics and Data Studio and creating reports.
• Proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
• Understanding of crisis response plans for social media.
• Experience and sensitivity in working with people of diverse backgrounds and cultures.
• Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
• Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements

The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions..

Work is performed primarily in and standard office environment, with exposure to normal temperatures and light. May require extended periods of sitting with repetitive hand/wrist motion while using computer and phone. Occasional standing, walking. Infrequent climbing stairs, walking across campus, bending, stooping, kneeling or reaching. May be requested to lift up to 25 lbs.

Work Environment/Work Week/Travel:
Work performed during standard business hours. May be required to work nights and weekends to cover university events as needed.

Hiring Range $23.90 - $31.67 per hour. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate’s qualifications, internal equity, as well as market and organizational considerations when extending an offer.

All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

AA/EEO Policy Statement

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

• * Do you have a Bachelor’s degree or a higher degree in marketing, communications, journalism or related discipline?
  • Yes
  • No
• * Do you have at least three (3) years of social media work experience?
  • Yes
  • No
• * Pacific participates in federal healthcare programs. As such, a required part of the hiring process is to verify that potential employees have not been excluded from participating in federal programs for mandatory exclusions (including for fraud, controlled substances crimes, patient abuse or neglect, or other program-related crimes) or for other permissive exclusions by the Office of Inspector General. A "Yes" response would be considered disqualifying. Please answer the following question accordingly:Have you received notice that you are under review for possible exclusion from any federal programs (including Medicare, Medicaid, or any other federal healthcare program)?
  • Yes
  • No
• * Pacific participates in federal healthcare programs. As such, a required part of the hiring process is to verify that potential employees have not been excluded from participating in federal programs for mandatory exclusions (including for fraud, controlled substances crimes, patient abuse or neglect, or other program-related crimes) or for other permissive exclusions by the Office of Inspector General. A "Yes" response would be considered disqualifying. Please answer the following question accordingly:Are you currently excluded from participation in federal programs (including Medicare, Medicaid, or any other federal healthcare program)?
  • Yes
  • No
• * How did you first learn about this employment opportunity?
  • University of the Pacific Website
  • Asianlife.com
  • Blackperspective.com
  • CentralValleyJobs.com
  • Craigslist
  • Dice.com
  • Higheredjobs.com
  • Hispanic-Jobs.com
  • Indeed.com
  • Insidehighered.com
  • LinkedIn
  • Lgbtconnect.com
  • Metrochamber.org
  • Monster.com
  • Thelaa.org
  • SimplyHired.com
  • Workplacediversity.com
  • Association of American Colleges and Universities (AAC&U)
  • Chronicle of HIgher Education
  • Diverse Issues in Higher Education
  • EDUCAUSE
  • Higher Education Recruitment Consortium (HERC)
  • Higher Education Recruitment Consortium - Northern California (NorCal HERC)
  • Modesto Bee
  • Pacific Employee
  • Personal Referral
  • Professional or Association Listserv
  • Publication or website from a professional organization
  • Sacramento Bee
  • San Francisco Chronicle
  • Stockton Record
  • Agency Referral
  • Other Online Job Board