Marketing Automation Specialist

Company: Peninsula Employment Services Limited

Job Title: Marketing Automation Specialist (Full-time, permanent)

Department: Marketing

Business and

Location: 123 Front St W, Suite 200, Toronto, Ontario, M5J 2M2

Salary: $67,500.00 - $69,000.00 CAD per annum

Language of Work: English

About Us

Peninsula Canada is a provider of external HR and OHS solutions; including: employment relations, health and safety advice; consultancy, BrightHR Software, and Peninsula brAInbox AI. We are providers to small and medium-sized businesses located throughout British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, New Brunswick, Newfoundland and Labrador. Peninsula Canada is a division of the Peninsula Group based in Manchester, England! Peninsula Group operates in: UK, Australia, New Zealand and, most recently, Canada. We employ over 2,500 people globally! Peninsula Canada opened its first Canadian office in Toronto in September 2017 and has been quickly growing ever since!

The Role of Marketing Automation Specialist

We are currently seeking to appoint a Marketing Automation Specialist working hand-in-hand with the Marketing Automation Manager, CRM, and marketing team. With fantastic office perks, we’re the perfect place for high achievers to grow and thrive.

We’re looking for a hard-working and self-motivated person to join our fast-growing marketing department to deliver multiple automation campaigns across all Canadian provinces to prospects and clients. The role will play a key part in the online acquisition growth plans and the ideal candidate will have the desire to work in a supportive environment where a driven personality will succeed. They should strive to continually improve results and be able to thrive in a friendly working environment with a desire to share new ideas and work hard towards common goals.

Day-to-Day Duties and Responsibilities

• Use Marketo to create and implement new programs (some examples include: email nurture campaigns, webinars, events and gated content)
• Assist with management and monitoring of multiple nurture programs, conducting regular reviews and analysis to help ensure leads to progress through the sales funnel
• Implement A/B testing campaigns to identify the best performing setups
• Integrating campaign activity with our CRM, Salesforce, to improve quality of information for our sales team
• Integrating and managing relevant third-party software’s, such as: GotoWebinar, with Marketo
• Collaborate with the necessary teams to implement, and measure campaign lifecycles through: acquisition, conversion, and retention
• Monitor, manage, and optimise campaigns and campaign assets to improve ROI
• Using Marketo’s revenue analytics suite to report on the effectiveness of our marketing campaigns
• Routinely audit the lead database to ensure data is high quality, and to ensure we remain compliant
• Always ensure compliance with relevant anti-SPAM laws, for example: Canadian Anti-Spam Legislation (CASL).

Education/Experience

• University or College degree in Marketing or related field.
• 2 or more years of experience in a similar role.

What you Bring to the Team

• Experience with Marketo (required)
• Experience with Salesforce (required)
• Strong understanding of email deliverability and compliance
• Knowledge of HTML and CSS
• Strong communication skills in the English Language
• Analytical and detail orientated
• Excellent time management, and ability to meet deadlines
• Knowledge of digital marketing (data capture, and campaign analysis)
• Experience in a B2B marketing role.

Why Work for Peninsula?

Peninsula has been voted one of the best companies to work for by the Glassdoor Awards. Peninsula is a highly motivated enterprise that promotes an entrepreneurial culture. Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued, and:

• Day off on your birthday
• Enhanced Benefits with Health and Dental Coverage
• We offer a Registered Retirement Savings Plan (RRSP) Matching Program
• Downtown Location
• Vacation Days increase after 2- and 5-years’ service.

Peninsula is committed to an inclusive, equitable and accessible workplace where all employees are valued. Accommodations are available upon request for candidates participating in our selection process.

Application Instructions

Please send your CV via email to:

Peninsula Canada Careers

Ref#MAS2023

careers@peninsula-c a.c o m

(647) 957-0608

Applications will be accepted until Friday March 3rd, 2023, at 12:00 p.m. EST