Sr. Category Strategy LeadCampbell Soup Company | Camden, NY, 13316, US
Posted a month ago
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Sr. Category Strategy LeadApply locations USA - NJ - Camden time type Full time posted on Posted 6 Days Ago job requisition id Req-43056
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
The Senior Category Strategy Lead is responsible for leading the best practices and strategic category management initiatives for Cookie and Cracker categories across all customers and channels. This position is the subject matter expert for category trends, shopper behavior, competitive activity, and key retailer strategy. Responsibilities include working in partnership with Shopper Insights, Consumer Insights, Marketing, and Customer Strategy to develop category, shopper, and channel-specific insight stories and strategies to drive business growth.
The Senior Category Strategy Lead is responsible for the effective communication of distribution priorities, assortment strategies, and shelving principles to support the Annual Operating Plan. This includes support for gold standard aisle flow and planogram recommendations. The Senior Category Strategy Lead is responsible for publishing materials with sufficient lead time to support opportunity identification, gain category leadership at strategic customers, and to drive key sales strategies forward through the field Category Management and customer account teams.
The Senior Category Strategy Lead will interact regularly with Sales, Brand/ Shopper Marketing, Customer Strategy, and Shopper Insights to develop strategic recommendations based on data analysis and insights. This position is responsible for generating external-ready category, shopper and consumer insights-based selling materials.
Aisle Flow and Planogram Recommendations: Product and Assortment prioritization based on category contribution and strategic brand initiatives to drive net space gains
New item and Scale Event Sell in to drive Speed to Shelf: provide senior-level briefings on category trends, key research findings and guidance on potential strategies to activate insights. Responsible for developing effective business strategies for various channels of trade for sell in.
Shelving Targets: Provides training and guidance to field-based category management teams to ensure quality of execution with customers. Develops communication strategy to implement key research insights into business plans at the customer level. Creates direction for joint business planning development and for the category management function based on insights. Supports field peers, as needed, in preparation for key meetings with priority customers. Engages with key customer to gain and share insights and category expertise.
Category Strategies: Creating category education materials and category strategy recommendations based upon competitive dynamics, sales trends, quantified growth opportunities and shopper insights to guide the business to focus on focused business growth.
Works with many cross-functional groups or teams at the customer, customer team, and headquarter level (e.g., Sales teams, Marketing, Category Management, Shopper Insights)
Understands the unique characteristics and challenges of various retail channels and retailers and their implications and opportunities for relevant categories
Synthesizes multiple data sources to develop clear strategic initiatives and compelling selling stories
Ensures continuous skill building within the function through the introduction of new tools and practices to attain and maintain thought leadership in category management
Bachelor’s Degree Required
Minimum 5 years CPG experience required; previous experience should include some or all of the following:
Analytics and Reporting
IRI and/or ACNielsen syndicated data experience required
Strong verbal and written communication skills, including public speaking
Knowledge, Skills, and Abilities Preferred:
Space Management Software (JDA, Apollo, etc.)
Advanced knowledge of Microsoft Excel and PowerPoint
This position will be based at Camden headquarters
Travel as needed (10-15%) to company meetings, company training and other regions as business needs demand.
This role reports directly into the Senior Director, Category Strategy and Shopper Insights
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.
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