Associate Marketing Manager St. Louis, MO, United States Posted on 12/19/2022

The Associate Marketing Manager enables growing product categories in the HVAC and IoT industries to make an impact with a forward-thinking marketing team. This role is responsible for activation of marketing initiatives for multiple signature and product brands on our team to ensure successful translation of each category’s strategy and objectives.

This position will work closely with category marketing leads as well as creative and digital team members on the development of objectives and tactics within an integrated marketing plan, working across B2B and B2C channels to drive results against key metrics. This is a cross-functional role where a deep collaboration between the product team, sales team, digital and product / engineering teams is paramount. You will work alongside these teams to implement and execute measurable growth strategies that move our customers from awareness and consideration to decision and adoption phases of the buyers’ journey.

Emerson offers an excellent compensation package with competitive salary, comprehensive healthcare package, 401k (100% company match up to 5%), quarterly company funded retirement plan with an additional contribution of 2.5%, tuition assistance, flexible work schedule, paid time off (3 weeks + paid holidays) and ongoing Emerson-led training.

As an Associate Marketing Manager, YOU WILL:

Growth Program Marketing

• Lead and assist with execution of integrated marketing programs on time and at an exceptional level of quality.
• Support communication plans and execution of new product launches and new features across all channels.
• Develop thoughtful campaign goals and high-level project plans to activate digital marketing, website, event marketing, promotions and retail / distributor merchandising initiatives.

Video and Creative Coordination

• Develop project and creative briefs to ensure work with creative and digital teams drive engaging paid search, social, and email activations designed to move people through buyers’ journeys of awareness, consideration, decision (i.e., purchase), and adoption with clear objectives and measurable results.
• Support and coordinate the activation of a strategy for engaging, meaningful video content for retail, pro, and utility customers across owned, earned, and paid marketing channels.
• Coordinate with teams on SEO, website & product listings to deliver best-in-class customer experience on owned content.
• Develop content customized for audience and channel, by working closely with category marketing leaders.
• Help build ESG messaging for our products and their impact to our organizational and customer sustainability goals.
• Develop and report on meaningful KPIs and metrics that support business unit goals with continuous testing and refinement.

Marketing Project Support and Reporting

• Drive ESG messaging for our products and their impact to our organizational and customer sustainability goals.
• Coordinate with teams on SEO, website & product listings to deliver best-in-class customer experience on owned content.
• Develop and report on meaningful KPIs and metrics that support business unit goals with continuous testing and refinement.

REQUIRED EDUCATION, EXPERIENCES & SKILLS:

• Bachelor’s degree in Business, Marketing, English, Communications, or related field
• 3-4 years of experience in brand/marketing management or a related position
• Strong project management skills with the ability to set and meet deadlines for multiple projects simultaneously
• Self-starter with the ability to quickly solve challenges/problems
• Ability to manage and grow relationships with cross-functional teams
• Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint

PREFERRED EDUCATION, EXPERIENCES & SKILLS

• Experience either collaborating with or working at mid- to large-sized marketing and/or digital agencies
• Experience with CRM (i.e., Salesforce) and project management tools (i.e., Trello, Basecamp, Monday.com)
• Experience with both B2C and B2B marketing and content strategies (owned, earned, paid)

WHO YOU ARE / REQUIRED COMPETENCIES:

• You identify and seize new opportunities. You stage activities with relevant milestones and schedules. You make new connections and build relationships in other areas and teams. You try different solutions for problems and learn from the results. You convert ideas into actions and produce results with new initiatives.

Schedule

We offer the flexibility of a core hour work schedule. Employees can flex their start and stop times given they are working during the core hours of 9:00am - 3:00pm. Our teams work together to ensure their chosen work schedules are supporting our customers. This role may have a travel requirement of up to 5%, which would include at most visiting a trade show to better understand the voice of customer, but this is not a travel oriented role.

About our Business Unit

Comfort Control, a business unit of Emerson Commercial & Residential Solutions, is headquartered in St. Louis, MO and is an industry leader in home energy management and comfort control. Our products monitor and control appliances that account for approximately 60% of the energy consumed in the average US household. By networking our products to the cloud, we are discovering new ways to help our customers reduce energy consumption, save money, and maintain comfort. And because our technology touches so much of the residential energy profile, our solutions are positioned to make a significant impact on our nation’s carbon footprint. If you want to be part of a collaborative, high energy, fast paced team, where your contributions can make a real impact on the world – you have just found the place!

We invest in our employees to ensure they have the marketplace knowledge, skills and competencies to compete and lead in a global economy. Our training programs focus on end-to-end development from onboarding through senior leadership.

Flexible and competitive benefits plans offer you the right options to meet your individual/family needs: medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement, and more. We provide employees flexible time off plans including paid parental leave (maternal and paternal), vacation and holiday leave.

Our success is measured by the positive impact we make on people, our communities and the world in which we live.  Learn more about us! .

Our Commitment to Diversity & Inclusion

At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.

Diversity and Inclusion at Emerson is about welcoming, respecting, and valuing the differences each employee possesses. Inclusion is creating a real sense of engagement, belonging and connection for all employees. Learn more about our  Culture & Values  and about  Diversity & Inclusion at Emerson .

Work Authorization

No calls or agencies please. Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by calling 1-314-553-2544 (V/TTY/TDD) or by sending an email to  idisability.administrator@emerson.com .

Emerson, a Fortune 500 company with $18.4 billion in sales, more than 20 Innovation, Solutions & Engineering Centers, and 200 manufacturing locations worldwide, is committed to helping employees grow and thrive throughout their careers. We are innovators, question-askers and problem-solvers. We don’t settle for good enough or “This is the way it’s always been done.” Instead, we push ourselves and strive for the “never been done before.” 

Our Automation Solutions business enables the greatest use of the world's most valuable resources, ensuring the performance and safety of industries that are the backbone of daily life.

Our Commercial & Residential Solutions business helps ensure human comfort and health, protect food quality and safety, advance energy efficiency and create sustainable infrastructure.

No calls or agencies please.

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Job Info

• Job Identification 22029174
• Job Category Marketing
• Posting Date 12/19/2022, 05:58PM
• Job Schedule Full time