Associate Brand Relations Manager (Pr & Partnership) Sales, Marketing & ProductManagement Sydn(...)

Associate Brand Relations Manager (Pr & Partnership) Sales, Marketing & ProductManagement Sydn(...)

Lego Gruppe | new south wales, NSW, AU

Posted 14 days ago

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Job ID 3-6314

Category Sales, Marketing & Product Management

Job Description

Are you an ambitious Marketer that enjoys building partnership and public relations through strategic alliances and play a pivotal role in marketing performance? Look no further!
Support elevate the existing key relationships and expand new network within the industry!

Core Responsibilities

Build Strategic Alliances & Drive Brand Love through Partnerships & Public Relations (30%)

Work with Senior Brand Relations Manager (SBRM) & PR agency to develop media relations strategy, seeking high-level placements in print, broadcast and online media
Help to Co-ordinate all public relations activities

Leverage existing media relationships and cultivate new contacts within business and industry media

Help to support SBRM to manage media inquiries and interview requests

Draft and craft different type of PR content (for example media announcements, social posts, Influencer briefs)
Monitor, analyse and communicate PR results on a regular basis

Evaluate opportunities for partnerships, sponsorships and media requests on an ongoing basis

Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Alongside SBRM, champion significant, mutually-beneficial partnerships, that are meaningful, long-term & provide a win-win scenario for the LEGO Brand
Grow aligned partnerships (based on clear criteria and selection) that are passionate about outcomes, benefits and aligned to our LEGO values

Execute Bricks-in-hand events to drive Brand Affinity (40%)

Project management and operational coordination of all consumer events, from planning to execution

Manage budgets and planning costs for each event, including venue costs, catering, entertainment, and other expenses
Develop, manage and maintain supplier, staff and all collaborator relationships, ensuring all plans are effectively communicated in a timely manner

Co-ordinate with events staff (eg. hotels/venues, agencies) to ensure that all details of the event are handled smoothly and efficiently

Review contracts, risk management and all other relevant event material to ensure relevant details are clearly outlined

Make sure that events run efficiently by monitoring guests’ needs and responding accordingly
Support SBRM with planning, strategy and post report analysis of all brand activations.

Marketing Performance & Execution (30%)

Collaborate with Brand Team, Digital Team, Sales Department to build strategic PR and event programs that support key brand priorities and objectives

Support & manage relevant budgets
Build & maintain long-term relationships with key collaborators (Clients, media, vendors etc) to grow LEGO Brand love & industry awareness

Suggest innovative ideas in brainstorming sessions

Perform a variety of different administrative tasks as the need arises

Do you have what it takes:
3-4 years’ experience in PR, partnerships or events as an Assistant/Coordinator

Excellent communication skills both verbally and in writing, and also enjoy and are comfortable in presenting

Strong organisational skills, ability to prioritise, successfully project manage and deliver end-to-end events and activations

Strength in the ability to manage multiple projects in a dynamic environment under pressure
Strong initiative and enthusiasm to take on & learn new tasks

Infectious energy and passion with proven ability to demonstrate concrete examples of collaboration across functions to deliver the best results

Understanding and experience supporting the implementation of brand/marketing strategies into effective PR programs and alliances

Track record of supporting successful PR and partnerships programs that meet/exceed goals
Experience with consumer product marketing advantageous

Previous experience/exposure working with PR and/or event agencies on campaigns is favourable


What’s in it for you?
Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues arecovered by our life and disability insurance which provides protection and peace of mind.

Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.

Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.