Marketing Analyst at Cloudcenta

Marketing Analyst at Cloudcenta

Cloud Centa Ltd | Johannesburg, GT, ZA

Posted 2 days ago

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Marketing Analyst at Cloudcenta
Contract Intermediate position
Johannesburg Region, Gauteng (Work From Home)
Fully remote work from home position for South African Citizens!!

If you enjoy rewarding challenges and coming up with effective solutions, you will fit in excellently as a marketing analyst within our client-oriented marketing agency. In this position, you will spend your days surveying information, creating client reports, summarizing data with graphs and tables and coming up with inspiration on new campaigns. If you are detail oriented with outstanding analytical abilities, this role will be great for you.

We are looking for someone with razor-sharp attention to detail, broad knowledge of statistics, mathematics and analytics, and a commitment to thoroughness. Working as a Marketing Analyst you can expect to work with vast amounts of numerical information about market campaigns, trends, volume of sales, customer experience and potential competitors' activities. We expect you to gather data, write detailed reports on findings, identify new markets, and advise senior management on tactics and strategy.

To be successful in this role, you should have experience with a variety of campaigns and be comfortable with processing and analysing marketing data. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our clients audience through successful campaigns. You should possess excellent analytical and numerical skills and are deeply creative with great problem-solving skills.

Key Responsibilities:
Measuring performance of online and offline campaigns
Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Analyze sales funnels and customer intent
Measure ROI of online and offline advertising campaigns
Interpret data, formulate reports and make recommendations
Report to relevant stakeholders
Track email campaign metrics (delivery, open, click-through rates)
Monitor budget distribution and performance of paid ad campaigns
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Research and implement marketing tools to support our promotional projects
Work closely with sales and marketing teams to identify opportunities for new client acquisition
Devise and evaluate methods for collecting data
Remain fully informed on market trends, other parties researches and implement best practices
Determine future trends where applicable
Communicating with internal and external stakeholders on how best ways to use provided data Essential:
2+ years work experience as a Marketing Analyst or similar role
Deep knowledge using Google Data Studio
Deep knowledge in Google Analytics
Deep knowledge of data warehousing, and mining
Experience with PPC campaigns
Good knowledge of MS Excel
Overall strong knowledge of statistical packages and systems
Strong analytical and critical thinking
Working knowledge with CRM programs
Working knowledge of digital marketing campaign strategies and SEO practices
Working knowledge of data collection methods
Strong communication and presentation skills
Ability to advise client or senior management on best ways to use provided data
Experience using Salesforce
Experience using Marketo
BSc in Statistics, Mathematics, Marketing or relevant field
Desired Personality Traits Following are some of the characteristics that we are looking for in the individual
A forward thinking and motivated individual
Has a strong sense of ownership
Are highly affable and collaborative
Has a very positive mindset and is a keen problem solver
CloudCenta has developed into a strategic business partner that provides transparency, ease of transition, and most importantly, increase return on investment. Our focus is to provide flexibility, accuracy and an unmatched service to our partners and their customers.Founded in 2016, CloudCenta was created to help businesses in the UK outsource their telesales department to help reduce costs and increase productivity. Over the years, CloudCenta gr...

Marketing Analyst at Cloudcenta