Digital Marketing Analyst

Digital Marketing Analyst

Macquarie Group | sydney, NSW, AU

Posted 5 days ago

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Description

Are you a Digital Marketing Web Analyst who is passionate about delivering a comprehensive website analysis? We’re recruiting a Digital Marketing Web Analyst responsible for supporting the delivery of strategic and tactical initiatives to market across Macquarie Bank’s digital channels.
 
Reporting to the Head of MarTech, you’ll be responsible for the accurate tracking of our web performance and marketing activities while contributing to creating targeted and personalised digital experiences for our customers. 

Your deep, working knowledge of Digital Analytic platforms, dashboards and reporting, coupled with best-in-class practices will see you drive results across the business. This role will play an essential role in the broader business initiatives that will contribute to the success of the business.

Your Key Responsibilities Will Include 

  • Collecting and transforming data from a variety of digital marketing & analytics, CRM tools and big data environments
  • Analysing data, trends, and results, as well as translating into business impact for stakeholders
  • Working alongside business teams to establish the analytical problem and design an appropriate data solution
  • You’ll Bring The Following Skills And Experience

  • Experience working in analytics teams
  • Data extraction and wrangling operations using SQL/Alteryx/Python/R
  • Data visualization tools like Tableau, Power BI, Data Studio
  • Experience with predictive and optimization data models and reporting packages
  • Ability to analyse large disparate datasets
  • An analytical mind and inclination for problem solving
  • If this sounds like you, click through the link and apply!

    About Banking and Financial Services

    Banking and Financial Services is Macquarie’s retail banking and financial services business, providing a diverse range of personal banking, wealth management, business banking and vehicle finance products and services to retail clients, advisers, brokers and business clients. 

    Our commitment to Diversity and Inclusion 

    The diversity of our people is one of our greatest strengths, and in combination with our inclusive environment, it enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of ‘empowering people to innovate and invest for a better future’ is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.

    We are committed to providing a working environment that embraces and values diversity and inclusion. We encourage candidates to speak with a member of our recruitment team if you require adjustments to our recruitment process to support you, and the type of working arrangements that would help you thrive.