Retail Marketing Executive fills a vital support role within the Retail Marketing team, crafting, developing, and executing revenue-boosting joint marketing programs. In this role, retail marketers will work closely with Sales teams, merchandise team, VMD team, and external retail partners to deliver retail publicity programs and effective marketing activity on message, on time, and on budget.
Able to thrive in a fast-paced environment with many priorities and possess the interpersonal skills to effectively interact across functions with minimum supervision to be hands-on in developing and executing both strategic and tactical plans.
Develop and execute marketing plans that support the business objectives for multiple retail locations, from start to finish on strategy, on time, and on budget. Maintain and update thematic campaign planner, product marketing planner.
Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, direct mail, social media, in-store events, and grassroots marketing
Works with other Retail functions (Sales, MD, VM) to ensure key stores have special retail marketing support
Product marketing – plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, client communications, collateral, digital, PR )
Manage budgets for each retail location, ensuring cost-effective use of marketing resources.
Coordinate the production of all marketing materials, from conception to delivery; Collaborate with creative teams to provide the best content to suit our retailer’s needs, including images, video, and ad copy. Ensure that deadlines are met.
Liaise with Commercial Brand Marketing to ensure Visual Refreshment activities carried annually, brand contents direction for digital marketing to schedule on social media within brand assets guidelines.
Work closely with shopping malls for all mall related activities such as mall's social media, events collaboration, loyalty program, in-mall media booking and advertising space opportunities.
Monitor competitor activity, market trends, and analyze market research data and adjust marketing plans accordingly to maintain a competitive edge to determine consumer needs.
Develop strong relationships with key stakeholders, including store managers, regional managers, corporate marketing, and advertising agencies, and other third parties’ corporate collaboration.
Work with store management and staff to ensure all marketing activities are carried out flawlessly and in a timely manner
Visits retail locations and speaks with the manager about service concerns, sales programs, newspaper shrink, incentive programs and all placement opportunities
Evaluate campaigns with written analysis in a timely manner. Analyze data and make recommendations based on results.
Maintain library of grassroots marketing collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
Train and manage a team of marketing coordinators responsible for executing marketing plans at the store level.
Tackle tasks as assigned by the management, requested by marketing teams, requested by sales teams, and retailers.
Must be willing to work at Kajang, Sg Chua.
Candidate must possess at least Diploma/Bachelor's Degree/Professional Degree in Marketing, or equivalent.
At least 5 years working experiences in retail of FMCG industry would be added advantage.
We invite you to share our vision and our commitment to excellence in everything that we do.
Exceptional people. Exceptional services. And exceptional careers.
Professional Development Opportunities
Our people are our brand. So, an investment in your learning and development is an investment in our people and our brand. At MOG Group of Companies, we are redefining what it means to be a professional service because we make excellence of our standard. Classroom and on-the-job learning, combined with support and mentoring from your superior, ensure you build the skills you need to meet the demands of our customers and our industry.
Career progression - Developing Future Leaders
The success of our business depends above all on the people who work with us. Thus, talent management is always at the heart of our culture. We encourage our people to dive in, roll up their sleeves and take on the many opportunities bound to come their way. If you show the right initiative, you will get ample opportunities for development and growth yourself in our company.
Empowerment and recognition
Find yourself in a place that empowers you to own your career. We encourage our people to use all of their resources and talents to reach their full potential at MOG Group of Companies. And when our people show us what they’ve got, we reward them with the flexibility and extraordinary working experiences they desire. Along with traditional compensation and our competitive benefits package.
MOG Group of Companies is one of the largest retailers of optical products in Malaysia. Our retail network is located across Central, Southern, Northern and Eastern Peninsula Malaysia. We had 11 retail brands covering the high-end, mid-end and mass-market segments. We adopt a multi-brand strategy to cater to different demographics within the eyewear retail market.
In eye care, we care more.
With the mission of “HELP THE WORLD SEE BETTER”, our main focus is to provide an exemplary eye care experience through continuous innovation in our products and services to result in excellent visual and tactile experience as well as physical appearance.
Our mission is to pioneer exceptional eye care services and products to the community. We are dedicated in delivering unparalleled personalized service to our customers. We aim to ensure our customer walk out confidently with enhanced vision and appearance plus a remarkable experience.
Thus, we will continue to develop and expand our professional and friendly team with the latest eye care technology to serve one purpose – to match the most optimum vision care tools and service to the needs of our customers.
Let’s Us Grow Together.
Additional Company Information
501 - 1000 Employees
Average Processing Time
Benefits & Others
Dental, Medical, Vision, Regular hours, Mondays - Fridays, Business (e.g. Shirts), Insurance, Annual Dinner, Staff Purchase, Lifestyle Voucher