Marketing Manager

Marketing Manager

Mcgraw Hill | Sydney, New South Wales, AU

Posted 20 days ago

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Description

Overview

We have a newly created 8 months fixed term contract role as a  Marketing Manager based in Australia, Sydney.

What is this about?

You will support and execute Australasia & Asia regional field marketing to ensure that MH Professional’s (MHP) brand and marketing initiatives occupies the minds of our target audience with strong values and value propositions in region. Responsible for executing regional field-based marketing and go-to-market programs for both print and digital (Access) products within the Australasia & Asia region.

What can you expect in this role:

Implement tactical marketing campaigns for both print and digital products against marketing defined strategy and plans through online and offline marketing channels as well as third party partner marketing and events. Executing effective, targeted and innovative promotions including email (marketo), web, social media and other multi-channels.
Creation and communication of local sales support tools for both print and digital products.
Leverage central marketing sales toolkits and adapt sales enablement materials for regional sales teams and third-party partners.
Identify local event , sponsorship and partnership opportunities. Manage event planning and coordinate logistics, communication, and administrative needs for preparation and participation of exhibitions, conferences, in-house events and to ensure execution of successful events.
Ensure marketing strategy and plans stay aligned to Sales’ business growth targets and revenue pipeline. Ability to pivot and adapt marketing strategy to dynamic business priorities.
Responsible for making sure that all branding and assets are consistent across advertising and campaigns and adhere to global brand guidelines .
Support and collate market intelligence from the Australasia & Asia region.
Responsible for collating and sharing campaign performance utilizing google analytics and marketo reports. Track the success of local campaigns in generating solid leads for sales to follow up on (MQLs/SALs).

You should apply if:

Highly motivated and driven to succeed in a marketing role.
A proven track record of successful marketing campaign support and tactical execution in ANZ in last 2 years.
Knowledge of technology, education and publishing sectors (one is a prerequisite).
Knowledge of Marketo or similar customer relationship management systems (CRM) is desirable.
Knowledge of Magento or other content management systems (CMS) is desirable but not essential.Possess the right to work in Australia 
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