Digital and Social Media Marketing Specialist - Tall Emu

Digital and Social Media Marketing Specialist - Tall Emu

MYOB | sydney, NSW, AU

Posted a month ago

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Tall Emu is a stock-aware CRM system designed for Aussie small businesses. It helps our SME customers manage the day-to-day activity, including prospecting, quoting, selling and inventory and integrates with MYOB and XERO accounting platforms to provide a true end-to-end system.  The Opportunity Do you have at proven experience in digital marketing, preferably in the SaaS space with strong abilities in paid search and social? Could this be your dream opportunity, allowing you to bring your expertise to a fast-rising software product, and drive digital marketing strategies to success? This is a phenomenal step in your career path, joining an equally passionate and driven team, based in Sydney CBD. The Role We're looking for a hardworking, results-focused Digital and Social Media Marketing Specialist to join our team. We adopt a collaborative work-style, striving to build and expand brand awareness through reaching potential customers across ANZ. A Digital and Social Media Specialist for us is someone who can do the following:- Manage campaigns across multiple platforms including Facebook, LinkedIn, and Google AdWords. This includes creative concepts, ensuring strategies align with business goals, media spend management and analysis.- Evaluation of opportunities to seek new audiences and to drive prospect traffic to the Tall Emu website- Collaborate with teams within MYOB to optimise Tall Emu's digital presence across both brands- Continuous review of landing pages and onsite performance to optimise conversion rates- Retarget site visitors who have not converted and develop test plans to optimise messaging and CTAs- Utilise & identify data & analysis, tools, systems and other resources as appropriate to develop online acquisition campaigns. This includes Google Analytics, FullStory, campaign and audience management platforms, marketing automation & email marketing solutions, social media marketing. What Makes you a Great Fit - Proven experience of creating & increasing demand in an ecommerce environment. Bonus points for experience marketing for software products.- Expert level with Google Ads and social media having created and managed campaigns.- Previous experience with optimising landing pages & conversions and running a continuous test & learn program.- Proven experience with campaign management toolsets - Successful in driving previous acquisition strategies to achieve revenue targets- Planning and managing projects in a cross functional environment- Strong analytical and modelling skills to evaluate campaign performance and develop business cases to support new opportunities. What makes this role exciting: - Joining the journey from "startup" to "scale up", applying tech to ensure customer value is paramount to what we do- Great flexible working culture - Be part of an rapidly growing, energetic and collaborative team that has customer at the centre of everything- Plenty of benefits like MacBook or Dell Laptop (your choice), great parental leave policy, access to exclusive discounts, wellness and mindfulness programs and lots more- Drive your own learning, attend conferences of your choice, do in-house training and learn from the leaders around you- Opportunity to progress and grow your career in a diverse and inclusive environment If this sounds exciting to you, and you want to work and collaborate where opinions are valued and your ideas can make a difference, you should work at Tall Emu.We are an equal opportunity employer and value diversity at our company.