Retention Marketing Specialist – Gaming, Betting, & Gambling job – Market related salary – Johannesburg, South Africa Retention Marketing Specialist – Gaming, Betting, & Gambling job – Market related salary – Johannesburg, South Africa A premium South African betting site have an amazing career opportunity for a Retention Marketing Specialist to join their team in Johannesburg . You will be responsible for the planning and implementation of all marketing and promotional activities for all Sports-betting products and marketing channels, with the aim of increasing conversions, improving client engagement, customer loyalty and gaming activity, and enhancing the relationship and value provided through the customer lifecycle, in line with company policy. Does this job sound like the perfect challenge for you? Keep reading Your key job responsibilities as the Retention Marketing Specialist in Johannesburg will include: Have a complete knowledge and understanding of all products and facilities Track customer journeys across all touch-points and lifecycle planning, development and execution by conducting an analysis of past and current player activity Have a thorough understanding of online gaming technology and bonusing tools to conceptualise, design and execute relevant campaigns Perform a trend analysis and interpretation of current customer needs using business intelligence tools and data Own the A/B and/or multivariate tests to understand channel performance and optimise campaigns quality and ensure ROI in high performing marketing channels (emailing, SMS, onsite etc.) within the customer lifecycle context Accountable for the reach of funnels optimisation metrics within established quarterly customer segments Drive the ROI of customer incentives/bonus and rewards versus increasing customer life time value within the lifecycle journey context Develop and implement personalised multichannel, segmented life stage campaigns with a strong focus on Players lifecycle journeys based on player behaviours modelling Continuous upkeep of the website to ensure it stays relevant to customer needs with regards to marketing content and new technologies/innovations Monitor, analyse and continually refine the performance of automated behavioural and value-triggered propositions Elaborate data-driven and customer-oriented recommendations for marketing and VIP team to ensure the highest quality interactions with the customer across all lifecycle channels Compile a plan to assist in increasing new customer conversion rates, player activity, site visitations and revenue spend to online facility Attend events to leverage opportunities to build solid relationships with key customers, as required Requirements for this Retention Marketing Specialist job in Johannesburg : Grade 12 3-Year Degree in Marketing is an advantage Minimum of 5 years’ experience in CRM and marketing in an online gaming / sportsbetting environment Experience in digital, direct marketing and analytics is an advantage Proven track record in managing websites including UX design, SEO, reporting and digital optimisation Team player who demonstrates initiative and excellent organisational skills, with the ability to operate on a wide range of topics and projects simultaneously Knowledge of online gaming industry If you meet the above requirements for this Retention Marketing Specialist job in Johannesburg , we would like to hear from you Please send your CV through to contactinitiateinternational.com today If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist. Tagged as: Gambling Jobs, Gaming, Gaming Jobs, Gauteng, Gauteng Jobs, Johannesburg, Johannesburg Jobs, South Africa About Your Recruiter - Lois Bright Lois’ recruitment career spans over 10 years, predominantly within the Financial, Real Estate and Construction, and more recently Gaming, industries. She has travelled extensively and has held positions in the UK, mainland Europe and South Africa as well as having extensive knowledge in placing professionals in every corner of the globe. In her role as the Managing Director for Initiate International, Lois manages the Cape Town, Durban, Johannesburg, East Africa, Asia and UK operations and plays a leading role within the company’s search function. Job Search Having worked with other recruiters gave me a credible reference point by which to compare the difference in service and support provided by Initiate International over other recruiters. The sheer time and effort Lois Bright put into working with me was far beyond my expectations. Lois’s highly personalised and holistic approach placed her in a different league. Lois was more concerned about finding the right opportunity for me. We sat together face-to-face on multiple occasions and had a number of long telephonic conversations with Lois and her team. By the end, she had worked to get to know me and my desired career path. This resulted in the right match between my career goals and my current employer. Initiate International really knows how to get it right.