Lead Marketing Analyst/Scientist

Lead Marketing Analyst/Scientist

New Relic Inc. | Boston, MA, 02298, US

Posted 3 days ago

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New Relic is the industry's largest and most comprehensive SaaS-based observability platform built to create more perfect software! We are passionate about providing solutions and tools that help development and operations teams monitor, troubleshoot, and optimize the performance of their applications and infrastructure. And, we have a ton of fun doing amazing work!

We are searching for a tremendous Lead Marketing Analyst who will support the Marketing organization and report to our Director of Marketing Analytics. In this role, you will be responsible for evaluating the impact of our demand generation and integrated campaigns, measuring end-to-end marketing funnel performance, producing dashboards to monitor our critical metrics, and performing advanced analyses to optimize marketing performance for business operation, planning and budgeting purposes.

We are building out a world-class marketing analytics team and this role will play a critical role in spearheading and shaping how analytics will be used to grow and optimize our customer acquisition and monetization. You will work closely with our Marketing partners to connect tactics to results and inform future activities, as well as partnering with the Product and Sales analytics teams to build predictive behavioral models that help drive growth.

As a growing technical SaaS company, we have sophisticated and oftentimes unstructured problems. We are looking for someone who has strong technical skills, thinks creatively to find solutions, thrives on discovering how behavior can predict measurable actions, and is passionate about how the latest trends in Marketing and technology can be used to build a next generation analytics function.

What you'll do

* Leverage multi-sourced data and marketing principles to create marketing dashboards, descriptive and predictive analyses, and data systems to optimize our marketing programs and initiatives
* Define and implement end-to-end programs for metrics creation, data collection, database development, reporting, and data modeling
* Perform sophisticated advanced analyses to understand and explain trends and drivers of key marketing metrics
* Collaborate with cross-functional teams including Product, Marketing, and Sales to define problem statements, access and manipulate data, build analytical models, explain data-gathering requirements, deliver analytics insights, and make recommendations
* Define, compute, track, and continuously validate business metrics with descriptive and predictive analysis
* Identify and implement streamlined processes for data reporting and communication, and use analytical models to identify insights to drive key decisions across leadership and the organization
* Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights
* Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics

This role requires

* Degree in an analytical field (e.g. Computer Science, Engineering, Mathematics, Statistics, Operations Research, Management Science) or equivalent
* 5+ years of hands-on experience analyzing and interpreting data, building statistical and ML models, drawing conclusions, defining recommended actions, and reporting results across team members
* 5+ years of experience with developing data visualizations with tools such as Tableau and with Analytics/Data Science tools such as R, Python, and SQL
* 3+ years of experience in marketing analytics/data science
* Experience leveraging data driven models to drive business decisions
* Experience using data access tools and building visualizations using large datasets and multiple data sources
* Knowledge of statistics and data science (e.g. statistics basics, statistical modeling, experimental design, hypothesis testing, etc.)
* Experience working with cross-functional teams and communicating data insights to all organizational levels
* Be a self-starter, nimble, and motivated by a knowledge for developing the best possible solutions to problems

Bonus points if you have

* Advanced degree in the above analytical fields
* Familiarity with additional tools we use: ABM tools, Periscope, Snowflake, Data Bricks
* Experience in a high-growth digital B2B and B2C marketing environment