Sponsorship Activation Manager

Sponsorship Activation Manager

MGM Resorts | Fort Worth, TX, 76102, US
Salary Range:$28,000 – $43,000 Salary range estimated by Zippia

Posted 10 days ago

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Become one of the stars behind The SHOW and become part of the world's most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.


The Sponsorship Activation Manager is responsible for the planning, execution, and day-to-day management of all aspects surrounding detailed sponsorship agreement(s). This position will act as the liaison between multiple partner contacts and/or their agencies and internal departments. The role will contribute to the overall success of the brand activation team and support the Head of Sports & Sponsorship Activation to oversee and project manages the execution of top-tier partner's contractual deliverables, while providing exceptional client service, relationship building, entertaining and weekly and monthly program progress reports. The job will be at the corporate level and is an individual contributor.


* Acts as the primary liaison between key partner and MGM to facilitate execution of sponsorship agreement. Oversees and project manages the execution of top-tier partner's contractual deliverables, while providing exceptional client service, relationship building, entertaining and weekly and monthly program progress reports. Ensure a full understanding of client Activation objectives and strategic priorities. Manages all fulfillment activities needed based on client contracts to ensure that all elements that are contractually obligated are delivered in a professional manner.
* Tracks all assets, produces recaps, and reports. Communicates key issues internally via status reports and meeting updates. Manage sponsorship budgets and track expenses.
* Analyzes research findings and identifies activation concepts that align with the brand, support partners' marketing objectives and drive business results. Through strategic planning and assessment, develops complete activation platforms, leveraging contractual assets and delivering a client-focused solution.
* Establishes and maintain best practices. Implement process to streamline tracking assets and inventory and enhancing partner relationships. Maintain strong industry knowledge of best practices.
* Works collaboratively across internal departments and stakeholders for partner approvals and alignment of programs and initiatives.
* Provides direction and execution of high value programs. Achieve activation goals and measure against metrics to defined success. Constantly evaluate and improve activations.
* Completes special projects or reports as requested by Director of Partnership Activation or Head of Corporate Partnerships.
* Perform other job-related duties as requested.


* Bachelor's degree in Marketing, Advertising, Communications, Sport Management, Business Administration or relevant field, or equivalent experience.
* One (1)+ years experience with account management, client services, and marketing strategy.


* Previous experience working in a similar resort setting.
* Previous experience working in entertainment, sports, or a related field


* N/A


* Builds and maintains strong internal and external professional relationships.
* Ability to communicate effectively in English, in both written and oral form.
* Professional appearance and demeanor.
* Excellent Consumer service skills.
* Must be self-motivated and directed with ability to work on individual projects as well as in a team, making empowered decisions and taking ownership of knowledge of and experience in the beverage industry.
* Working knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint).
* Ability to work in a fast-paced, rapidly changing environment, ability to multi-task. - Working knowledge of Sponsorship Activation.
* Ability to influence across teams to achieve goals.
* Working knowledge of sponsorship within the sports & entertainment industry.
* Ability to multitask and successfully juggle multiple projects.
* Strong ability to navigate a complex organization with a wide variety of brands, target consumers and available assets.
* Thinks creatively and can pivot approach to adapt to situation or client as required.
* Must have the ability to respond quickly and effectively to corporate partner inquires or complaints and deliver an effective resolution that will not comprise the team's integrity or financial position. - Ability to plan, develop, and oversee implementation projects/programs.
* Experience and ability to effectively interact and communicate with all levels of management, promoters, suppliers, guests and executives.


US, Nevada