Product Marketing Manager

Product Marketing Manager

Micromine | brisbane, QLD, AU

Posted 16 days ago

Apply Now

Description


About Us
Founded 36 years ago, Micromine is a leading provider of next generation technology for the global mineral resources industry. With 22 international offices, we are one of the world's premier mining software companies, with our solutions used in more than 90 countries, including over 50 active mine sites and 3,000 diverse projects.
What We Offer
An established global business, that is growing fast, with market leading benefits:
A competitive salary with opportunities for progression.
Discounted private health insurance.
Flexible working arrangements to balance work and home life.
Free gym membership.
Opportunities for professional development.
A team first culture and the chance to work within the mining technology industry.
About The Opportunity
As the Product Marketing Manager, based at our Fortitude Valley office in Brisbane, you will drive commercial outcomes for the company’s suite of products, both in terms of product features and functionality, by developing effective marketing strategies and plans.
Reporting to the Head of Global Marketing, your key responsibilities will include:
Responsible for the creation and execution of the end-to-end marketing campaigns that articulates the benefits of our product suite for customers and partners worldwide
Delivery of customer focused campaigns that drive engagement, expansion, retention, and support sales team initiatives
Own and create product specific content that articulates the benefits of the product suite
Lead and maintain product specific customer and user journey and customer and user segmentation analysis to develop buyer personas in conjunction with Product Strategy Managers
Develop a marketing plan for the product suite including key activity and manage to budget supporting the retention of existing and acquisition of new customers
Own the creative development and distribution of a wide range of product related marketing material from blog posts, website representation of features, thought leadership pieces, case studies, conducting webinars to convey product specs to customers and partners
About You
You will have a proven track record in the development of product positioning, value proposition development, go-to-market planning, sales, and marketing content development
Other key skills, experience, and qualifications:
You will have experience in a B2B product marketing role for a technology/SaaS business
Strong communication skills both verbal and written with demonstrable experience translating complex information and data into clear understandable messages.
Comfortable using collaboration, CRM, and marketing automation tools
Degree qualified in a relevant discipline
Next Steps
Ready to join the Micromine team? Apply now or visit www.micromine.com to learn more.