Experimentation and Insights Manager

Experimentation and Insights Manager

Nine Network | sydney, NSW, AU

Posted 15 days ago

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Digital & Search Marketing (Marketing & Communications)
The Sydney Morning Herald is the oldest continuously published newspaper in the country, having recently celebrated 190 years in print. We have a rich history of courageous, quality and independent journalism. In 2022, we remain in a stronger position than ever with more than 9 million readers consuming our journalism in print and online each month, making The Sydney Morning Herald Australia’s most widely-read masthead.
Our team is comprised of hundreds of Australia’s best journalists, photographers, editors, sub editors and designers. We are passionate about what we do and we are always looking for ways to do it better. We support each other as a team and we encourage diversity of opinion. We embrace the rich history that comes with working for the Herald whilst operating out of the most modern, advanced newsroom in the country.
Job Description
Independent journalism has never been more important. The Sydney Morning Herald, The Age and the Financial Review are Australia’s most awarded newsrooms, telling the biggest stories with bravery and balance. Every month, 12.8 million Australians trust us to deliver breaking news, investigative journalism and unmissable analysis on the issues that matter.
We’re looking for a talented Experimentation and Insights Manager to manage our experimentation programs. Working alongside the Head of Subscriptions Development, you’ll help deliver an experimentation strategy that will improve and enhance the subscription experience and help achieve revenue, subscriber acquisition and retention targets for our brands. 
You will have experience working with data to drive smart and effective campaigns, drawing on customer insight and CRO best practice. Key to your role will be strong experimentation planning and execution, optimising, monitoring, reporting and analysis of performance. 
This will be done in close collaboration with your colleagues in the wider Subscriptions and Marketing team and cross-functional colleagues in the Product, Tech and Data teams. Together, you’ll execute strategic and tactical experimentation campaigns to achieve our revenue and ROI goals.
In this role you will:
Design and execute landing page and marketing funnel tests to improve conversion rates within experimentation platforms
Build experiments in various platforms (HTML, CSS), monitor performance and report on results
Collaborate on an experimentation strategy per brand, to deliver a roadmap that leads the business in achieving revenue and engagement metrics
Ensure all key stakeholders have input into the experimentation strategy, in alignment with the business’s commercial objectives
Analyse activity effectiveness, amending roadmaps where necessary and clearly outlining rationale to stakeholders
Measure and report performance of experiments and cross-channel marketing campaigns 
Analyse and report on customer journeys across multiple channels and touchpoints
Develop and evolve actionable insight reporting per brand that explains the customer funnel and drives subscription conversion
You are:
A self-starter with experience in a data lead or experimentation focussed role or similar (experience in a subscription business will be highly regarded).
Excellent understanding of Conversion Rate Optimisation (CRO) best practices and methodologies
Experience using reporting and data visualisation tools such as Tableau
Experience accessing and analysing customer data, digital data, and external data sources
Have a natural affinity with data and have the ability to produce and analyse reports, then interpret the data that leads to actionable insights
Able to approach things with a fresh perspective and confidently communicate directly with peers and senior stakeholders
Able to perform in a rapid, dynamic environment where critical thinking, creativity and confidence are highly valued
Additional Information
What you'll get in return at Nine.
Career development and quality training
Up to 16 weeks paid primary carer’s parental leave
Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
Access to Future Women – a movement to help women connect, learn and lead through unique content and events.
Discounts on products and services with corporate partners including Samsung, Apple, JB HI-FI, HP, Hertz Car Hire and TFE Hotels
Nine Cares 
Our Commitment to Diversity and Inclusion:
At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures. 
Nine is committed to maintaining a safe and healthy workplace and doing what is reasonably practical to protect our people, including visitors to all Nine sites and events. 
Nine has introduced a Workplace Condition of Entry – COVID 19 Policy (link removed) that requires all workplace attendees and participants to be fully vaccinated against COVID-19 before entering a Nine workplace (unless you have a valid medical exemption). You will be asked to declare your vaccination status as part of the application process and provide evidence of this. This information will be treated in accordance with our Privacy Policy (link removed).
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes
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