Social and Content Marketing Manager

Social and Content Marketing Manager

CMC Markets | sydney, NSW, AU

Posted 7 days ago

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Social and Content Marketing Manager – Asia Pacific & Canada


Sydney Marketing

Reporting to:

Senior Brand and PR Manager Asia Pacific & Canada

About the company

Since launching in 1989, CMC Markets has become one of the world's leading providers of online CFD trading and share investing, with global offices worldwide. Over 1.2 million clients execute nearly 33 million trades globally each year, generating CMC Markets more than £1.3 trillion of turnover. CMC Markets Australia has received Canstar’s Online Share Trading Broker, for 12 years in a row.

Joining CMC Markets now means you’ll play a key role in launching our content and social strategy across Australia, New Zealand, Singapore and Canada. If you’re looking to accelerate your career, this is the role for you.


We’re searching for a Social and Content Marketing Manager in a newly created role to lead our earned and paid social and content strategy and execution. This is a rare opportunity to create a social and content strategy from scratch, with a sizeable budget to bring it to life. Finance experience is not essential, product training is provided. If you want to transform a brand across four markets, then keep reading.

Key Responsibilities

  • Lead CMC Markets social and content strategy across multiple channels, including Twitter, Facebook, Youtube, Instagram, TikTok, Webinars, and other channels.
  • Uncover customer insights across APAC & CA to shape content that encourages new users to trade and invest.
  • Co-lead the 1-year and 3-year content and social strategy roadmap across APAC & CA markets.
  • Generate multimedia content and social for appropriate channels.
  • Develop a consistent style guide for all CMC Markets social and content across APAC & CA.
  • Lead conversations by being reactive to news events - moments create market conditions.
  • Experiment with new social media channels and creative techniques to drive engagement.
  • Use measurement tools and data-analytics to monitor, measure and analyse content and social.
  • Brief in creative agencies and in-house designers to generate thumb-stopping visual assets.
  • Plan and oversee webinars to align with the product roadmap and reflect market conditions.
  • Ensure compliance and relevant legal regulatory requirements are followed.
  • Strong stakeholder management across APAC & CA.
  • Other Brand & PR marketing tasks as required.
  • General responsibilities

  • Maintain personal and professional development to meet the changing demands of the role.
  • Build and maintain strong relationships with stakeholders across the APAC & CA region.
  • Undertake such other duties, training and/or hours of work as may be reasonably required and which are consistent with the general level of responsibility of this role.

    Must haves:

  • 8+ years of direct experience building social and content strategies and measuring effectiveness.
  • Ability to coordinate a team of six Technical Analysts and Digital Distribution Analysts to make CMC Markets’ content and social highly engaging.
  • Proven ability to create easy-to-understand topics from complex technical themes and products.
  • Experience in reaching Millennial and Boomer audiences.
  • Familiarity with content and social management systems. 
  • A test and learn mentality.
  • Relevant degree.

  • A proactive attitude and comfortable working in a fast-paced environment 
  • Exceptional attention to detail 
  • Excellent proof-reading and communication skills 
  • The ability to prioritise work and manage stakeholders
  • Experience in planning SEO-friendly content 

  • Competitive salary + bonus.
  • Flexible working: 3 days in the office, 2 days at home.
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • Generous L&D program so you can continue to build new skills to grow your professional career.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service)
  • We value diversity, so we value unique experiences and backgrounds. Even if you only meet some of the requirements, we’d still like to hear from you.