Analyse, design and action ANZ marketing strategies in alignment with both Global and APAC marketing to achieve local budget sales and margin targets, with guidance from the Marketing Manager
Positively engage with Global and APAC Marketing and Business Development to drive new technology, product and service opportunities in ANZ market
Creates an annual FY Portfolio business plan with ANZ territory opportunities linked in SalesForce.Com for monitoring and execution
Creates FY Portfolio tactical plans to achieve objectives through the ANZ sales team and key account
To be the “lead person” for the defined Cardinal Health Portfolio business to both “internal” (i.e. Territory Managers, Regional Sales Managers, Operations and other support functions, Global & APAC marketing) and “external” (Clinical & Economic HCP’s, Thought Leaders & Key Opinion Leaders) customers
Effective and timely forecasting and supply chain/demand planning management through review of unit sales trends, account win/loss dynamics and competitor activity.
Ensures consistent supply and manages compliant inventory levels via ANZ and Global demand planning and operations
To be the “Product Champion” for the defined portfolio. To deliver the highest level of professional, quality, accurate and timely training and technical expertise to external and internal customers.
Ensure timely and accurate information including competitor activities and market dynamics are accessed and incorporated into marketing strategies.
Create and maintain a portfolio of both ANZ and global Thought Leaders/Key Opinion Leaders to gather and test marketplace information, especially around ANZ and global Patient Care policies and guidelines.
Undertakes field travel activities to positively contribute to account, regional and state level business outcomes.
Makes regular customer field visits to maintain clinical expertise and market knowledge
Plans, attends and participates at relevant education and trade events
Develops innovative promotional materials and digital engagement tools to drive sales including digital marketing and website content and activities.
Develop and maintain their defined product portfolio through secure supply chain, new product launches and line extensions. Explore new channels and service options as required by the business to drive new opportunities and increased sales revenue.
Commercial lead to deliver a positive outcome for all relevant Public Tender and Private Account creation, submission, execution, compliance and support
Explore, evaluate and launch new product categories to profitably expand Cardinal Health product and service offerings in conjunction with global / APAC marketing.
Ensure alignment of team goals to the APAC & ANZ Cardinal Health, Marketing and Global priorities.
Monitor and manage/influence the greater Cardinal Health team performance. Work effectively as a “Team” with the Business/ Market Development Managers and other Product Managers in close alignment with the Sales Director, Regional Sales Managers and the Corporate Account Manager.
Ensure effective and efficient working relationships exist between the Marketing team and Operations, Demand Planning, Supply Chain, Finance, RA/QA, Legal, IT and the other support departments within Cardinal Health.
Follows up with customers to resolve any adverse product or patient outcomes issues and ensure satisfaction as per our compliant RA/QA and ISO accreditation standards.
Collaborates with other ANZ Cardinal Health colleagues to maintain our “One Medical” market approach
Participates, leads and contributes to defined ANZ, APAC or Global level projects for both commercial outcomes and personal development
Observe health and safety policies and procedures and take all reasonable care that actions or omissions do not impact on the health & safety of others
Work within and actively promote Cardinal Health’s mission, corporate strategies, policies, procedures and Business Conduct Standards.
“Live” the Cardinal Health Values: “Integrity, Inclusive, Innovative, Accountable, Mission Driven” through our path forward behaviours of Inspires Commitment, Builds Partnerships, Invites Curiosity and Develops Self and Others.
Tertiary qualifications at Degree level in Science, Business, Marketing or Health Care preferred
Post Graduate qualifications (ie MBA) are desirable
Product Management experience in a healthcare environment with a demonstrated track record of successful medical device product launches
Clinical experience in nursing, dietetics or allied health highly desirable
High “brand”, authority and presence to create and sustain a leadership position
Digital marketing fluency
Highly competent analytical skills
Strong and demonstrable business acumen
Experience driving results through collaboration rather than direct management relationships
Computer literacy and strong digital asset management skills
Excellent and confident communication skills