Sr. Shopper Marketing Manager - Convenience Retail Central Regional

Sr. Shopper Marketing Manager - Convenience Retail Central Regional

Monster Beverage 1990 Corporation | Yukon, OK, 73099, US
Salary Range:$59,000 – $80,000 Salary range estimated by Zippia

Posted 16 days ago

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Position summary

The Sr. Shopper Marketing Manager - Convenience Retail Central Regional (SRSMM) purpose is to provide best-in-class marketing support to assigned Monster Energy's convenience channel retailers and serve as the marketing resource to the retail sales team with a high-level understanding of unique customer and shopper needs to advance activation that fosters stronger customer relationships and results.

Working closely with sales, cross-functional marketing teams, revenue growth management and the category management/shopper insights departments, the SRSMM will develop insight-driven, tailored campaigns and annual marketing plans that meet internal and external objectives while aligning with the brand strategy in the Monster Energy portfolio.

Essential job functions:

Channel/Retailer Marketing Strategy

* Serves as the marketing expert across assigned account base, with the ability to leverage retailer and brand strategies to: develop, create, sell-in and execute thoughtful marketing programs that align with the Monster Energy brand and drive growth
* Provides channel and retailer specific programming that creates shopper purchase conversion
* Uses category, shopper, and retailer specific data to develop insights to identify opportunities and industry trends to generate retailer specific strategic annual marketing plans and budgets
* Provides strong thought leadership to shopper behavior-based decision making, adding value to current customer/shopper marketing processes
* Designs creative and impactful messaging relevant to large store and emerging retail landscape
* Align with sales, category, and revenue growth management to forecast promotional performance and analyze results with respect to KPIs and ROI
* Analyzes performance to deliver actionable conclusions and optimize future programs
* Report out post-promotional performance to internal and external leadership with respect to KPIs and ROI
* Ensure programs and contracted assets are leveraged to their fullest potential. Programs include but are not limited to: new product launches, exclusive items, product re-launches, price promotions, custom consumer promotions, pass-through sponsorships and retailer-specific tradeshows.
* Translates national brand strategies, marketing plans and insights into actionable customer marketing plans & sales strategies for the small store channel
* Tailors national programs to key accounts through tactics including loyalty, digital offers, shopper media, etc.
* Create communication and execution paths that are set to win across digital and in-store environments.
* Work with graphics to develop impactful visuals to support programming needs and secure timely printing and shipping with internal POS procurement prior to in-market launch
* Collaborate with omni-channel team to drive growth across a variety of digitally enabled purchasing platforms with key retailers.
* Participate in regular Shopper Marketing and sales team conference calls and meetings.
* Prepare and present planned activity, concepts, and business updates as well as share results from program execution to cross-functional departments
* Excellent communication skills required to carry out program education, calls to action and keeping all key stakeholders updated on programming KPIs
* Maintains strong working relationships with internal and external stakeholders to influence decision making
* Other duties as assigned

Position Requirements:

* The ideal candidate will have 5+ years of combined experience in the areas of Customer/Shopper Marketing, Key Account Sales, Field Marketing and Brand Management in the beverage/packaged goods industry.
* Preferred 2-years agency experience with a demonstrated success.
* Working knowledge of digital and social media marketing tactics
* Previous experience with eComm, curbside pickup and home delivery platforms a plus
* Ability to lead the development of breakthrough creative solutions
* Previous Convenience/Customer experience/relationships a plus.
* Effective communication skills- written and oral
* Must have a strong sense of urgency.
* Must be detail oriented.
* Strong ability to build solid relationships both internally and externally
* Must be decisive and enforce brand standards.
* Ability to travel 25% of the time.
* Candidate should possess a bachelor's degree in business or marketing.
* Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams)
* Commitment to company values.