Lead/Manager - Creative/Copy writing

Lead/Manager - Creative/Copy writing

RedBus | Bengaluru, KA, IN

Posted a month ago

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About RedBus:

We are the World’s largest bus ticketing platform. We have the largest network of bus operators and satisfied customers booking up to 250,000 transactions a day through mobile and desktop channels. With over 150,000+ live routes in multiple continents we host the largest inventory of bus seats from private bus operators and state road transport corporations. We are a true Indian MNC with global presence and operations across India, Singapore, Malaysia, Indonesia, Peru and Colombia.

redBus at its heart is about people. As the pioneer in our space, we are passionate about creating amazing experiences for passengers, partners and our people. Energized by a great work environment, where talent is nurtured, innovation is celebrated and challenges are conquered, we journey towards creating fulfilling moments for everyone whose lives we touch. Always striking a balance between getting the job done, while also having fun along the way. So here is to being a Great Place to Work!

At redBus our work fundamentally transforms the way people experience road journeys. Our focus has remained to make road transportation more efficient and reliable through technology innovation and winning partnerships with all ecosystem players thereby delivering solutions that truly enrich the lives of our customers and partners. When it comes to intercity travel by road, we are the most important, the most valuable and the most celebrated business in India with millions of customers and thousands of business owners counting on us. It is a privilege to work on extending this globally by making our products work in other markets and to impact even more people.

A few important metrics:

For FY 19-20 (Annual)

Total Travelled Tickets - 78.58 million

Gross Bookings - USD 885 million

Market share of online bookings* - 78%

* India private bus operator market

Today, as we think beyond bus journeys we are guided by our vision to be innovative and stay true to our heritage of creating value for all players by targeting unsolved problems.

To know about us follow us on LinkedIn(https://www.linkedin.com/company/935776/) or visit our redBus career page (https://www.redbus.in/careers/)

Key Responsibilities:

We are looking for someone with a unique vision to look after the creative activities for redBus’ new in house Ad agency, The Fuel @redBus. Someone with a copy background who will create & own the brand voice for redBus, rYde & redRail across all touch points, and will inspire and brainstorm ideas that will inform, entertain, engage and prompt affirmative action from the end user.

This role will report to the Creative Head, The Fuel @redBus (redBus’ internal Ad agency). And be a part of the Brand Marketing team at redBus.

The Creative Lead will take up all creative responsibilities working closely with the Marketing team & other teams in the organisation. This includes:
Creating campaigns for the various brands in our portfolio: redBus - India & SEA, and our new brands rYde(inter city cab rentals) and redRail (online rail bookings)
For redBus India, driving the Bharat agenda forward by creating communication that is regionally contextual by market. These could be paid media campaigns involving digital, print, OOH or owned media campaigns (in app, email, and push notifications). Also work on content ideas & IPs to bring the new redBus brand narrative to life.
For rYde & redRail, this role will offer the opportunity to build these new brands (their core & identity) from inception, through creating impactful communication across both paid & owned media channels
Conceptualising owned media communication including in-app communication, emailers, push notifications across redBus, rYde & redRail
Leading brand building on social media for redBus, rYde & redRail on Social Media by creating engaging content across social media posts, Instagram Reels etc
Creating in-funnel content on App & website to improve product journeys
Collaborating with the Visual Designers in the team to bring ideas and concepts to life
Collaborating with the Motion Graphic Artist to script, conceptualise and produce videos with a mix of graphic, animated illustrations and real-life imagery
Working from time to time with the mainline agencies for various verticals to bring national campaigns to life
Actively striving to improve email marketing performance and social media growth with creative ideas that work for specific channels
Looking at the performance of various campaigns and working at improving them creatively.

Educational Qualification: Bachelor’s/Master’s Degree in Journalism/Mass Communication OR MBA in Communication and Media Studies

Experience: 6 to 8 years of experience in copywriting in Advertising/Digital Advertising or related field

Key skills required for the role:
6 to 8 years of experience in copywriting in Advertising/Digital Advertising or related field
In-depth understanding of copywriting, visual thinking and brand building