Sr. Marketing Manager

Sr. Marketing Manager

PC Financial | Toronto, ON, M5V 2V9, CA

Posted 8 days ago

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Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9
When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
True to our heritage, President’s Choice Financial is on a mission to raise the bar for what Canadians expect from their money. In this exciting role, the Senior Manager is responsible for driving marketing programs that deliver our customer acquisition strategy and goals on the PC® Mastercard® portfolio. You will lead a team overseeing the strategy development and execution of all marketing communications related deliverables. Ensuring a customer first approach, consistent with our brand guidelines, you will work closely with the Product Management owners to bring the product vision to life for consumers. Responsible for driving awareness, consideration and shared acquisition goals, you will lead the development of our annual plans. You will also be responsible for working with Product Teams, Media and Analytics to set acquisition metrics and action campaign optimizations. You value a brand-led, data driven approach to marketing and implement a test, learn and optimize mindset to all channel executions.
What you'll do
Development of annual marketing plans and budgets against defined acquisition KPIs for PC® Mastercard®
Coach and lead one direct report, fostering a collaborative, engaging and high-performance environment with colleagues
Build strong partnership with Product Team and work in lock step on insights sharing, introducing new product features, value proposition frameworks and setting targets
Oversee the development and execution of all marketing deliverables and any synergies; including digital and offline tactics to hit targets
Build strong relationships with cross-functional teams within President’s Choice Financial and lead efforts to pursue acquisition opportunities across the LCL enterprise (eg PC Optimum™, retail banners, Loblaw Brands); this will include leading enterprise-wide integrated campaigns
Partner closely with Media Team to ensure the optimal strategy across digital and traditional channels while maximizing our investments
Execute a test and learn approach including ongoing refinement of customer collateral, website content and acquisition digital creative and communications
Work closely with both our external and internal agency partners to oversee all aspects of creative development and execution
Proactively manage creative agency and internal media partners scope of work, budgets and invoicing
Manage feedback and approvals through legal process to achieve compliance objectives for customer facing communications
Manage internal processes to gather feedback & approval for all deliverables while adhering to timelines
Lead and manage all external partner relationships and co-branded marketing campaigns in collaboration with Product Team.
Lead efforts to initiate consumer research where necessary and bring new customer insights to life in marketing programs
Ownership of campaign reporting and sharing business results with marketing and product leadership
Responsible for budget management, invoice and expense tracking
What you'll need
University degree with a specialization in Marketing, Business or Commerce
7+ years of related experience (digital marketing or marketing communications experience within the financial services industry is an asset)
Proven track record marketing digital products with an acquisition focus
Experience working in financial services and deposit products is an asset
Experience working with and briefing creative agencies
Customer centric view with experience mapping customer communication journeys
Ability to identify and quickly mediate issues that arise in projects, teams and activities
Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline
Demonstrated ability to have impact across all levels, balancing conflicting interests and managing multiple stakeholders
Strong budget management, excellent analytical and time management skills
Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.
Number of Openings:
PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.
In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.