Category Management Lead

Category Management Lead

Tac Recruitment | Midrand, GT, ZA

Posted 20 days ago

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Key Accountabilities
Leading and developing the brand portfolio strategy and associated implementation plan for
the relevant category
Leading and developing the optimal short to medium term marketing investment strategy
Leading and developing the portfolio packaging strategy
Leading and developing breakthrough thinking with regard to how we effectively leverage shopper/occasion marketing strategies at a portfolio, brand and channel level.
Leading and developing the marketing strategic response to mitigate the impact of potential marketing restrictions, and stewardship of the implementation plan in the event that restrictions are imposed.
Stewardship for the integration of the portfolio agenda into the business integrated planning process.
Stewardship of our brand planning standards and process to ensure continuous improvement in our individual and collective plan outputs.
Stewardship for the integration and alignment of the outputs of the growth strategy into portfolio and brand planning outputs.
Attracts, leads, manages, mentors and coach employees in such a way to ensure retention, development, and superior performance of talent.
Partnering with the company on the development of category expanding propositions (product, delivery, serve, etc.) and platforms that will generate sustainable profitable revenue streams.
Leverage cross market and cross project learnings to establish guiding principles and potential new hypotheses for validation.
University graduate MBA or other post graduate or professional qualification advantageous
Strong understanding of the macro business environment
In-depth understanding of the South African beverage market and understanding and appreciation of the competitive and competitor environment
Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation and insights, market research
Proven experience in the area of insight for innovation. Able to articulate clear examples of how insight influenced innovation or product development success.
Proven experience in insight development, both qualitatively and quantitatively.
Experience aligning stakeholders cross-functionally and between markets and centre.
Experience working across multiple markets required, preferably including experience in emerging markets.