113 Loop St, Cape Town City Centre, Cape Town, 8000, South Africa
Tagging and Tracking Lead role sits within the MarTechteam, which is responsible for optimising the acquisition performance and customer experience, digital products and marketing campaigns.
This role manages the implementation of tagging to support the delivery of customer experiences and marketing initiatives to ensure the accurate measurement of insights, reporting and optimisation
Technical lead for tagging implementation across the business (web and app)
Ensures the quality and accuracy of data within analytics platforms and reports
Create bespoke tracking code for a complex implementation of Adobe Analytics / Google Analytics via different Tag Management Systems
QA test the existing implementation, continuously driving improvement and optimising data flows.
Creation and maintenance of documentation on tagging infrastructure/environment
Help define requirements and support business partners to accurately track and report on marketing campaigns, initiatives and experiences across our digital channels
Liaise with developers for requirements that involve custom variables / Data Layer work, supplying the developer guides and testing to ensure successful implementation and sign-off.
Maintains the configuration of the tagging and analytics platforms, and integrations with other tools to ensure a best-in-class setup.
Working knowledge of data collection and data quality principles
Proficiency in Tag Management software (e. g. Adobe Launch, Google Tag Manager) essential
Experience working with an enterprise web analytics platform(Google Analytics, Adobe Analytics, etc.) including data taxonomy design
Strong business analyst skills; conducting feasibility analysis, requirements gathering, solution implementation
Ad Serving platforms (Double Click, Ad Tech, Atlas) knowledge a plus
Demonstrates sense of passion and pride about own work. Positive attitude and adapts well to change
Strong desire to learn new skills, techniques and languages
Excellent verbal & written communication and presentation skills, with well-structured and analytical approach to presentations
Demonstrates determination and purpose to deliver and achieve the best results for the organisation
Demonstrates curiosity and inquisitiveness to seek out evolving and innovative ways to add value to the business
Has rigorous attention to detail and promotes a high standard of quality