Web Designer cum Digital Marketer

Web Designer cum Digital Marketer

ALSOFT | Kolkata, WB, IN

Posted a month ago

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Description

Responsibilities-:
  • Plans and executes all web, SEO/SEM, database marketing, email marketing social media, and display advertising campaigns
  • Designs, builds well as maintains our social media presence
  • Brainstorms new and creative growth strategies through digital marketing
  • Conceptualizing website designs ideas, bringing simplicity and user-friendliness
  • Quality to present and defend designs and key deliverables to peers and clients
  • Establish goals and priorities for increasing customer loyalty and building a better brand
  • Collaborates with internal teams to create landing pages and optimize the user experience
  • “Know your audience” strategy. He/she must look at the demographics that are being targeted as the audience plays an integral part in the look and function of the website
  • Has liaison and collaborates with agencies and other vendor partners
  • Measures and reports performance of all digital marketing campaigns and provides thought leadership and perspective

Experience – 0-2 years

Education- Any graduate in any course can apply for the job
  • Having good knowledge of English(R/W/S) is eligible for this post.
  • Having a diploma in Digital marketing is highly expected.

Requirements

Requirements:
  • Full grasp on the English language is a must
  • Demonstrable graphic design skills with a strong portfolio
  • Proficiency in Photoshop, Illustrator, InDesign, Dreamweaver, Corel Draw, andother visual design and wire-framing tools
  • Excellent visual design skills with sensitivity to user interaction
  • Up to date with the latest web designs, techniques, and technologies trending in the market
  • Candidate should be adept to HTML, HTML5, CSS, CSS3 and JavaScript for rapid prototyping
  • Time management and planning skills. To regularly update tech blogs for the company website.
  • Gift of building rapport with colleagues. Should have skills to work under pressure and the ability to work within a team.
  • Having experience in Google AdSense and Graphic Design for SMM is highly recommended.
  • Proficient to use the latest software for presenting a range of graphics for the client’s Website, Logo, Banner, Brochure, and Graphic designs.
  • To perform keyword research and analysis for the company as well as clients. Should be very proficient with online keyword analysis tools like Google Keyword Planner, WordTracker, Keyword Discovery, etc.
  • Experience in Lead Generation Campaigns.