Web Designer cum Digital Marketer

Web Designer cum Digital Marketer

AlSoft | Kolkata, WB, IN

Posted a month ago

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Plans and executes all web, SEO/SEM, database marketing, email marketing social media, and display advertising campaigns
Designs, builds well as maintains our social media presence
Brainstorms new and creative growth strategies through digital marketing
Conceptualizing website designs ideas, bringing simplicity and user-friendliness
Quality to present and defend designs and key deliverables to peers and clients
Establish goals and priorities for increasing customer loyalty and building a better brand
Collaborates with internal teams to create landing pages and optimize the user experience
“Know your audience” strategy. He/she must look at the demographics that are being targeted as the audience plays an integral part in the look and function of the website
Has liaison and collaborates with agencies and other vendor partners
Measures and reports performance of all digital marketing campaigns and provides thought leadership and perspective

Experience – 0-2 years
Education- Any graduate in any course can apply for the job
Having good knowledge of English(R/W/S) is eligible for this post.
Having a diploma in Digital marketing is highly expected.


Full grasp on the English language is a must
Demonstrable graphic design skills with a strong portfolio
Proficiency in Photoshop, Illustrator, InDesign, Dreamweaver, Corel Draw, andother visual design and wire-framing tools
Excellent visual design skills with sensitivity to user interaction
Up to date with the latest web designs, techniques, and technologies trending in the market
Candidate should be adept to HTML, HTML5, CSS, CSS3 and JavaScript for rapid prototyping
Time management and planning skills. To regularly update tech blogs for the company website.
Gift of building rapport with colleagues. Should have skills to work under pressure and the ability to work within a team.
Having experience in Google AdSense and Graphic Design for SMM is highly recommended.
Proficient to use the latest software for presenting a range of graphics for the client’s Website, Logo, Banner, Brochure, and Graphic designs.
To perform keyword research and analysis for the company as well as clients. Should be very proficient with online keyword analysis tools like Google Keyword Planner, WordTracker, Keyword Discovery, etc.
Experience in Lead Generation Campaigns.