Digital Marketing Specialist

Digital Marketing Specialist

Mindset Sdn Bhd | Petaling Jaya, 10, MY

Posted a month ago

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Mindset is a Swiss design and development boutique that combines design thinking with agile software development with offices in Aarau, Switzerland and Kuala Lumpur, Malaysia. Founded in 2019, we develop tailor-made digital products & platforms, created by people for people. 

The Role

Job Brief

We are seeking Digital Marketing Specialist to build, design, and implement the organization's digital media plans and strategies towards achieving its digital marketing goals and objectives. The ideal candidate is a self-starter with strong work ethics, keen attention to details and is able to think strategically and creatively to create engaging high-quality business content for digital media campaigns. Thus, the candidate is expected to have experience and passion for digital media/technologies and digital marketing channels.

Conceptualize and design creative, concise and engaging digital media content/campaigns across various channels/platforms such as website, e-newsletter, webinars, podcasts, infographics, videos etc to achieve organization's business goals/objectives
Strategized and coordinate the digital marketing plan and elevate the organization's visibility and branding as well as build lasting digital connection with stakeholders
Maintain and manage all digital media channels/platforms such as LinkedIn, Instagram, Facebook, YouTube and, TikTok and Twitter including all on-site and off-site SEO initiatives
Pro-actively take measures of improvement as well as stay up-to-date with digital media technologies and latest marketing trends
Produce and present monthly report on the performance of digital marketing campaigns and projects. Identify trends and insights, and optimize spend and performance based on the insights.
Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Ideal Profile

Bachelor in marketing and/or digital media preferred
Advanced writing skills (English - Bahasa of advantage, Technologies, Digital Transformation and Digital Platforms, Marketplaces etc.) 
Minimum 1 year experience in Digital Media / Marketing including SEO/SEM, marketing database, email, social media, web design, Influencer Outreach, visual communication methods and display advertising campaigns
Comfortable working in a fast paced and rapidly changing environment
Capable of balancing multiple priorities and workstreams
Eager learner and quick to jump in and help solve problem
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Team player with critical thinking, time management and problem-solving skills
What's on Offer?
Flexible working options
Fantastic work culture
Attractive Salary & Benefits