Organic Social Media Analyst

Organic Social Media Analyst

Uplers | Bangalore, KA, IN

Posted a month ago

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Job Title : Organic Social Media Analyst

Job Type : Contractual (12 months)- Renewable based upon Performance

Location : Bengaluru

Shift Timings : 11 AM to 8 PM IST

Key Responsibilities:

  • Analyze user engagement (e.g., click-through and bounce rates)
  • Report on web traffic from all social media
  • Build and support SEO strategies, including optimizing keywords in content marketing projects
  • Identify habits of client online customers and suggest ways to reach a broader audience
  • Maintain a cohesive strategy across all platforms to increase our brand awareness
  • Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns
  • Ensure timely responses to customers and followers’ queries and comments
  • Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)
  • Research how emerging social networks and features can benefit our company
  • Update client social media company policy, when necessary

Skill Set:

  • Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
  • Hands-on experience with social media platforms and digital marketing campaigns
  • In-depth understanding of SEO, keyword research and Google Analytics
  • Experience with social media management tools, like Buffer and Hootsuite
  • Familiarity with online content (experience with WordPress and content management systems is preferred)
  • Ability to identify target audience preferences and trends
  • Excellent communication skills
  • Time management and multitasking skills
  • Bachelor’s degree in Marketing, Communications or related field
  • Additional qualifications in digital technologies or social media management is a plus