Marketing Lead (REMOTE)

Marketing Lead (REMOTE)

Hire Digital | Delhi, DL, IN

Posted a month ago

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Description

An NFT-commerce platform company is looking for a remote Marketing Lead to lead the execution of marketing programs that will establish positioning, identify target audiences, and develop marketing plans.


Responsibilities


Work with the creative team, develop creative briefs, and guide creative direction.
Develop and architect a content marketing hub (with HubSpot) and manage end-to-end email campaigns.
Manage content updates on the website, including writing, editing, and proofreading.
Conceptualize and execute multichannel campaigns and ensure the alignment of communications and messaging across all channels.
Identify the effectiveness of the existing marketing initiatives and gather customer & market insights to design B2B marketing strategies, drive awareness, and generate more qualified leads.
Optimize content considering SEO and social media, paid media, and social media (especially LinkedIn) best practices.
Present ideas and final deliverables to internal and external teams and communicate with senior leaders about marketing programs, strategies, and budgets.


Requirements


Previous experience as a Marketing Lead with proven experience developing B2B marketing plans and campaigns.
Proven experience working for a B2B or SaaS company is an added advantage.
Strong project management, multitasking, and decision-making skills.
Preferably with marketing automation (HubSpot) and CRM tools experience.
Passion for technology and doing the right content for customers, partners, and the community.
Excellent written and verbal communication skills.


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