Social Media and PPC Marketer

Social Media and PPC Marketer

Lily and Fox | Perth, WA, AU

Posted a month ago

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Are you a Facebook nerd? Do you spend your days in FBM and GA?

About Lily and Fox

Lily and Fox is an Australian cosmetics company that is experiencing tremendous growth and we need your help!

We are simplifying beauty for the world. Making it possible for everyone to have beautiful nails. We are redefining how nails are done for 7 billion people, by making it possible to change your nails as quickly and easily as you change your clothes.

Founded in 2018, we've grown to a multi-million dollar operation bringing thousands of smiles to people's faces every day. We've grown a lot, but we are still tiny relative to the opportunity. We have a lot of work ahead and a big vision that we need the help of smart and ambitious people to accomplish.

We want people to be able to use their nails as a full expression of their true selves, to show the world who they really are.

As we are a small business, you will be exposed to many more parts of the business than you would at a larger business (this is a great opportunity for the right person!).

You must be comfortable learning new skills.

The Role

Customer focused: Our customers are changing the way nails are done, and it is your job to exceed their expectations of what a cosmetics experience should be. You will be interested in building the next revolution in cosmetics for 7 billion people. We expect you to go above and beyond for our customers.

Your main focus will be managing and securing advertising in the digital market with an emphasis on Facebook and Instagram. We are ready to scale our business to reach everyone on the planet and need your help telling the stories that will transform the beauty industry.

The ideal candidate will demonstrate exemplary leadership, time management, critical thinking, innovation, and multi-tasking abilities. They must demonstrate proven success in a dynamic and fast paced environment with exceptional communication skills

The mission is to create an environment for our high-performing teams that allows them to realize their true potential. Whichever group we collaborate with, we constantly push ourselves to approach challenges from first principles. Our team aligns around three pillars – Design, Build and Operate. Together we focus on optimizing the space we have, finding the best solutions to our expansion needs, and devising and driving our long-term strategy. All of this under the guiding principle of simplifying beauty.

As a part of the Marketing Team you act in the best interest of Lily and Fox at all times. You must have a passion for our mission, our people, and our customers.

Attitude and approach is everything. You must:
Be a leader and a team player
Love to change the status quo and work well in high-pressure situations. Exceptional prioritization and time management skills are essential for success.
Be proactive. You must think and plan ahead to give your team the tools they need to be successful.
Be self-aware, flexible, and open-minded.
Possess a rare combination of analytical thinking, hands-on problem solving, and a customer-service mindset.
Be an advocate for our customers and your team. Your success depends on theirs.

Who we are looking for:

A savvy and proactive person to help us scale up our Marketing efforts through broad campaign creation and experimentation.

When you apply, please include the words “marketing is cool” as the first line of your application. Any applicants that do not include this phrase will not be considered.

The media buyer/digital media specialist is tasked with managing and securing advertising in the digital space with an emphasis on Facebook and Instagram. Media could include paid search, paid social, display (Google Ads and others), SEO, etc. 

The digital media specialist will conduct extensive research and identify the right digital media mix for specific campaigns. The needs will differ based on the needs of the partner or project, so it is important to approach each problem individually and maintain strong communication in order to work well with partners, co-workers, and outside parties. 

It is also important to be able to multitask, as multiple campaigns are usually assigned at once. Attention to detail is key, as all digital campaigns will need constant monitoring and optimization. Furthermore, the ideal team member will have the following:

Main Responsibilities:

You will be responsible for Multimedia content creation. This includes:
Managing digital advertising campaigns in Google Ads and other platforms before, during and after campaigns, including recommendations, implementation, optimization and reporting.
Developing and executing bidding strategies, including but not limited to keywords, objectives, demographics, remarketing, retargeting, custom audience lists, etc.
Analyzing and optimizing campaigns throughout duration in order to maximize results for campaign KPIs. Devising A/B testing strategies to improve performance as warranted.
In conjunction with the digital strategy team, develop and manage SEO for our global websites.
Stay up-to-date on industry trends, shifts and best practices, serving as the digital media buying subject matter expert. Obtain relevant certifications (e.g. Google Search Certification).

Basic Qualifications:
Motivated learner
You have effective time management and organization skills, strong communication and interpersonal skills, a positive attitude and a growth mindset
Use web analytics tools to monitor digital campaigns.
Inform strategy and channel teams of research results through written reports.
Google Search, Google Display and Video Certifications are a plus.
Demonstrates ability to analyze data, using the data to drive decision making.
Monitor ad and landing page performance via Google Analytics. Proactively optimize all campaigns through A/B testing, recommended landing page revisions, audience and geographic targeting adjustments.
Ability to maintain composure in critical situations and communicate clearly with both internal and external stakeholders.
Be a self-starter with good organizational and communication skills
Easily approachable, cooperative, and a team player, easily gains the trust and support of Associates and peers.
Ability to embrace constant change with flexibility and good grace.
Skilled use of office software. Proficient in MS Excel and other MS Office equivalents.
Critical thinking, problem solving, and determination
Prepare schedules, adjusting as needed.
Experiment and keep up to date with new platforms and channels.
Monitor costs, goals and return on investment (ROI)
Demonstrate a commitment to our company's core values

Advanced Excel skills
Highly organized and detail oriented.
Tertiary degree in marketing, data science, communications or related discipline.
Experience in digital functions including digital strategy, paid search, digital advertising, SEO strategy development.
Prior experience in a service-focused industry: E-commerce expertise is not required.
Ability to motivate and develop individuals and teams

What Lily & Fox Offers:
Attractive salary
Coaching and training
A supportive and inclusive environment
Being a part of a fast growing international business!

This is not a work from home position.

Good luck to everyone who applies!