Brand Executive at dfcu Bank

Brand Executive at dfcu Bank

dfcu Bank | Kampala, C, UG

Posted a month ago

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Description



Job Description


dfcu Bank is a fast-growing Bank in Uganda offering a wide range of financial solutions to its chosen market segments. We are seeking to recruit for the role of Brand Executive in our Chief Commercial Officer (CCO) domain to support our expansion strategy.
REPORTING TO : Brand and Advertising Manager
JOB PURPOSE: Reporting to the Brand and Advertising Manager, the role holder will be responsible for executing the Brand, product, and segment marketing plans to achieve the stated objectives.

KEY ACCOUNTABILITIES:
• Execute the activities stipulated in the marketing plan to deliver the objectives.
Execute all marketing and advertising activities in line with the brand strategy and corporate guidelines.
• Day to day management of external agencies and vendors so that activities are to cost and within the agreed timescales.
• Lead the execution of the agreed business unit activity plan.
• Monitor and report marketing expenditure to ensure spend does not exceed that authorized within the budget.
• Analyze and report marketing research data to ensure brand issues are understood and corrective action identified.
Examine the market and media trends to improve the execution of marketing activities.
• Evaluate the effectiveness of marketing campaigns to identify and implement opportunities for improvement.

QUALIFICATIONS, EXPERIENCE and COMPETENCIES REQUIRED:
• Bachelors’ Degree in marketing or a Business-related field.
• Standard office ICT skills including Digital.
• Atleast 3 years’ experience in a marketing related role.
• The jobholder must be able to demonstrate an interest in and awareness of consumer insights, brand strategy execution and ATL/BTL communication.
• The principal skills required are in thinking/operating strategically, making things happen and communication/interpersonal skills.
• Tech and social media savvy.
• Data-driven approach.
• Regular contact with Business Segment Heads is critical.
• Market/customer visits will be important in gaining an insight into brand performance.
• Ability to prioritise a key business initiative to deliver planned objectives.
• Demonstrates the ability to take responsibility for the Brand.
• Willingness to work extra hours as and when required to meet business requirements.
• Ability to work independently.
• Ability to maintain confidentiality.