Email Marketing Specialist

As an Email Marketing Specialist, you’ll be responsible for the day-to-day, hands-on execution of our email communications, setting up and executing flows and campaigns in Klaviyo that inspire engagement, loyalty, and repeat purchases from our customers. Ideally looking for 2+ years' experience with Klaviyo and experience in the healthcare or pharma industry is a plus!

Responsibilities:

  • Execute day-to-day email operations - build, test, and deploy email campaigns.
  • Utilize appropriate email strategies and tactics to reach the target audience (automations, personalization, segmentation etc.).
  • Conduct A/B testing to improve email performance across key metrics (revenue/email, open rate, click-through rate, deliverability).
  • Optimize lifecycle flows with the goal of increasing engagement, conversion, and lifetime value.
  • QA of email campaigns
  • Measure and report on email performance and provide feedback
  • Work with creative and marketing teams to build templates.
  • Maintain email calendar and send schedule.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Grow our email list and improve email opt-in rates.
  • Leverage email marketing best practices and competitive trends in the industry.

Qualifications:

  • At least 2 years’ experience in DTC email marketing.
  • Strong familiarity with ESPs - Klaviyo required.
  • Knowledge of HTML for email.
  • Familiarity with event architecture and triggered flow logic.
  • Ability to analyze raw data exports in excel.
  • Strong commitment to rapid experimentation and growth-hacking mindset.
  • Familiarity with A/B testing best practices.
  • Impeccable attention to detail.
  • Organizational skills that can balance multiple projects and tasks at the same time.
  • Strong written and verbal communication skills.
  • Solution-oriented mindset.
  • Ability to be an individual contributor and a valuable team player.
  • Ability to balance high-level strategy with hands-on execution.
  • Familiarity with analytical platforms such as Google Analytics or Amplitude.
  • Bachelor's degree.

Posted
08/01/2022
Salary Range
$47,000.00 - $63,000.00
per Year
Salary range estimated by
salary estimation provided by zippia
Location
boston, MA, US