Email Marketing Specialist

As an Email Marketing Specialist, you’ll be responsible for the day-to-day, hands-on execution of our email communications, setting up and executing flows and campaigns in Klaviyo that inspire engagement, loyalty, and repeat purchases from our customers. Ideally looking for 2+ years' experience with Klaviyo and experience in the healthcare or pharma industry is a plus!

Responsibilities:

• Execute day-to-day email operations - build, test, and deploy email campaigns.
• Utilize appropriate email strategies and tactics to reach the target audience (automations, personalization, segmentation etc.).
• Conduct A/B testing to improve email performance across key metrics (revenue/email, open rate, click-through rate, deliverability).
• Optimize lifecycle flows with the goal of increasing engagement, conversion, and lifetime value.
• QA of email campaigns
• Measure and report on email performance and provide feedback
• Work with creative and marketing teams to build templates.
• Maintain email calendar and send schedule.
• Brainstorm and develop ideas for creative marketing campaigns.
• Grow our email list and improve email opt-in rates.
• Leverage email marketing best practices and competitive trends in the industry.

Qualifications:

• At least 2 years’ experience in DTC email marketing.
• Strong familiarity with ESPs - Klaviyo required.
• Knowledge of HTML for email.
• Familiarity with event architecture and triggered flow logic.
• Ability to analyze raw data exports in excel.
• Strong commitment to rapid experimentation and growth-hacking mindset.
• Familiarity with A/B testing best practices.
• Impeccable attention to detail.
• Organizational skills that can balance multiple projects and tasks at the same time.
• Strong written and verbal communication skills.
• Solution-oriented mindset.
• Ability to be an individual contributor and a valuable team player.
• Ability to balance high-level strategy with hands-on execution.
• Familiarity with analytical platforms such as Google Analytics or Amplitude.
• Bachelor's degree.