Retail Store Manager

Planning & Execution

• Planning and initiating, execute changes to improve the store performance on all KPI’s

• Plan and execute monthly store catchment activities for existing customers and new customers with the help

of Area Marketing & Analytics team in SO

• Tracks competition closely (Range, pricing, offers, promotions) and suggests necessary actions to Cluster

Manager as & when required

• 100% adherence to execution of all promotions, offers, new processes as planned Implementation of actions

planned and agreed in the Monthly reviews with various stakeholders

Performance Management & Review:

• Fully responsible for achieving store Sales & EBIT targets as per the business plan.

• Reviews each category’s sale on daily basis and take corrective action

• Track and analyze sales on a daily basis and take necessary actions immediately to ensure performance is as

per plan

• Reviews sales, inventory, customer service, people processes on weekly basis to avoid any discrepancy.

• Completely responsible for the health of the store from Finance and Inventory accuracy perspective

People Management:

• Responsible for supporting the HR team in the recruitment process

• Responsible to uphold the Croma way of people management culture

• Lead & ensure 100% compliance on people process as set by different stakeholders

• Tracks performance of all team members and recognizes best performers on regular basis

• Maintains store culture & performance by coaching, counselling, motivating, monitoring & disciplining


• Responsible for the quality of the customer experience that the store delivers by way f adherence & review of

staff product knowledge, training, assessment &, conducting ROLE PLAYS continuously with store staff on a daily


• Staff Incentive Policy implementation – Ensure every employee is aware and is motivated, to achieve targets

and earn incentives


• Mock Audits to be conducted to ensure compliance on all SOPs’

• Gaps identified in SMART, SOP & Internal Audits to be fixed and complied to in future

Customer Service:

• Ensure 100% sales process implementation and compliance

• Daily review & follow up on complaints & resolution as per predefined SLA & TAT

• Take corrective actions based on customer feedback (VOC, NPS, Complaints etc)

In-Store Merchandising:

• Ensure 100% compliance on Planogram, merchandising & ticketing.
• Ensuring efficient & accurate in-store inventory management

Mumbai, MH, IN