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Sr. Business Development Manager

Primary responsibility: Revenue generation & timely collection for the company from the concerned category by engaging self & team on the job

Sales Planning & Budgeting

  • Prepare monthly and quarterly sales plan based on the category (retail/corporate) business plan
  • Develop and implement a sales strategy for the territory assigned
  • Track revenue achievement at an individual and team level
  • Monitor competition and use innovative ideas to maximize market share while maintaining alignment to overall station & company strategy
  • Recommend pricing strategies for the category
  • Give feedback on programming and product to programming and marketing teams respectively and recommend improvements based on market feedback

Aid team members in achieving their targets

  • Help and aid in sales closures
  • Go out on coaching calls with team members
  • Contribute to ideas and concepts for furthering the team’s objectives
  • Meet and build relationships with key accounts (agencies and clients)

Team Management

  • Participate actively in all team activities including going to the field on calls
  • Coach and mentor team members
  • Actively encourage upward feedback
  • Provide training to all team members regularly on sales skills
  • Spend time with team members in giving feedback on their performance and also in resolving issues/conflicts
  • Monitoring all reports sent by team members
  • Own the responsibility for timely collections of team revenues through the respective team members.
  • Maintain strong relationships with clients and agencies
  • Implement & maintain processes and systems as developed by the corporate office
  • Making sales calls along with team members
  • Reviewing client proposals, and presentations made by members
  • Plan weekly sales cycle and schedule client meetings accordingly
  • Help team in ideation for clients based on the brand requirement

Market Information

  • Reviewing client and market mapping reports for assigned territory/category
  • Reviewing reports on client spending at a brand level
  • Independent media tracking to generate prospects
  • Reviewing sales and sales-related reports including daily call reports, weekly reports, sales projection reports, monthly sales plans etc.
  • Plan and budget revenue generation for the week and month
  • Review written briefs were given to programming by team members for the spot/commercial based on inputs from client/agency
  • Monitor ROs and TOs generation and scheduling (through the sales coordinator and scheduler)
  • Contribute to sales strategy and generate ideas for revenue maximization
  • Help develop and sell specials and events


Reports to Sales Head: The position expects the person to work with a considerable amount of independence and take decisions regarding the target achievement.

External persons

The position requires the person to coordinate with agency personnel, clients, their key decision-makers, decision influencers etc.

mumbai, MH, IN