Social Media Marketing Specialist

Company Description

Thevasa is a digital first, design-led lifestyle brand focussed on fashion and home products from India. ‘Thevasa’ is made from a combination of words ‘The’ and ‘vasa’, where vasa means home or living in Sanskrit. Thevasa began as an exploration of everything Indian; everything that reminds us of our Vasa (Sanskrit for home). We have travelled all over and realise how little we know of this land. At Thevasa, we’re coming back home with dreams from all over the world. Our products begin as conversations and then move on to the creativity and passion of the artists. We want to showcase the beauty of Indian artforms from all over the country for the new Indian; one who exudes confidence in self and India.

This is a full time office role based at our HQ in Delhi.

About the role

  • Launch and manage all social media campaigns
  • Create and execute on the influencer outreach strategy
  • Own and create social media calendar for all social media channels like Instagram, Pinterest, Facebook, Linkedin Etc 
  • Evaluate analytics of social media marketing campaigns and take data driven decisions to increase reach and engagement
  • Initiate online marketing campaigns by actively driving brand recognition, engaging users and increasing traffic

Required skill/experience

  • Proven work experience as a Social media manager
  • Manage all social media platforms
  • Hands-on experience in content management
  • Loves influencer outreach and collaboration
  • Excellent copywriting skills
  • Excellent communication skills
  • Analytical and multitasking skills

An ideal candidate will also be a good content creator

  • Lifestyle anchor to shoot live videos and podcasts, engage with audiences, do styling videos for our brand website, products, etc.
  • Has some professional experience in acting or in front of the camera

south delhi, DL, IN