Manager - Site Merchandising

Firstcry.com, is a leading E-commerce company having its presence in India and abroad. The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India. It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products , around 6000 brands. It also roped in Bollywood’s legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group.


  • Planning and executing the site merchandising calendar across multiple platforms. This includes new launches, cross-category placements,season/festive celebrations etc.
  • Drive Segmentation and personalization exeprience to improve conversions
  • Managing the Explore Content - Plan for exlusive content for Explore right from ideation to final delivery on the platform in tune with other campaigns that are live
  • Managing the photoshoot calandar along with model selections , Looks , etc. This also incorporates all the Site level creative requirements.
  • Liaise with Marketing and Social Media for integrated content and offer plannings.
  • Regularly develop, test and analyze new merchandising tactics that will help sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team.
  • Discount and margin planning
  • Liquidation and new inventory management decisions based on performance metrices
  • Drive the sales and margin through merchandising and content initiatives.
  • Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content.
  • Performance driven decision making on different properties of the site ( Sessions, Clicks , Conversion)
  • Analyze the sell thrus, stock covers, discounts, stock gaps, sales trends.
  • Collaborates with key stakeholders to plan visual merchandising strategy.
  • Review and provide insight to business owners/ Buyers on daily, weekly and monthly KPIs Position Skills and Experience Requirements
  • Constantly brainstorming for new software and system designs in order to increase the conversions on the site.
  • Propose strategies for merchandise and content to increase conversion.
  • Ability to mentor and drive teams
Posted
07/14/2022
Location
pune, MH, IN