Reporting of the role This role reports to the Sr. Director - Programmatic
3 best things about the job: 1. Work on the largest account in the country 2. You will work with a team of experienced marketers across a range of online and offline channels. This is a great opportunity to learn about marketing practises; not just focusing on Performance 3. Working within a strong culture focussed on collaboration, passion & initiative In this role your goals will be: In three months: Built strong relationships with the client, internal teams and technology suppliers A strong understanding of the client’s brands and products In six months: Mentor, guide and lead your Executive both on day-to-day aspects as well as from a talent development perspective Become a trusted advisor and partner to your agency team Approach optimisation from a strategic perspective – and also incorporate test and learn initiatives and knowledge share with the wider optimisation team in all aspects of Programmatic optimisation Become proactive at suggesting different initiatives to include in the overall strategy.
In 12 months: Developed your knowledge of other online channels and strategies. Develop and identify gaps/processes/tools to improve campaign performance and efficiency Oversee effective and accurate optimisations and delivery of campaigns What your day job looks like at Mindshare Fulcrum: The team ensures accurate technical implementation of all campaigns. It is the responsibility of the trading team to proactively request and implement all necessary trafficking and campaign tracking requirements for every campaign to perform as effectively as possible, and to ensure that we have the tools in place to provide accurate and detailed campaign reporting and feedback as appropriate. The optimisation team are responsible for proactive and programmatic analysis of delivery data across channel and across delivery system to identify optimisation opportunities (optimising towards client objective). The focus of the team is to first identify optimisation levers (audience, temporal, frequency, target, geo, creative copy), understand what the consequence of those optimisation levers are, and having expertise in pulling those levers. Regular WIP meetings Providing regular campaign commentary and reports Responding to ad-hoc campaign feedback requests What you’ll bring: Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting 3+ solid experience of trading within Doubleclick Bid Manager Understanding of the digital media ecosystem and technology including ad tagging and site analytics Must be able to work in a fast paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients Be organised and have a high attention to detail Demonstrate financial and numerical astuteness Evidence of data-driven decision making and analysis Solution focused - evidence of working through to a solution in a logical way Demonstrable problem solving skills Organised and structured Critical analysis of all data ensuring informed buying decisions Attention to detail with high levels of accuracy
Minimum qualifications: 3+ years professional experience with digital media preferably within a media agency/publisher trading desk Hands on experience and knowledge in programmatic optimisation Experience in campaign implementation, optimization and reporting, experience with performance campaigns Experience in DBM Competent in all Microsoft office software