Creative Manager

The Creative Manager is responsible for the daily workings of the account and in maintaining a leadership position in the team by contributing to:

• Success of the assigned platform by providing innovative and culturally relevant creative content and effective execution of the same
• Smooth inter-department collaboration
• Expertise in conceptualization, copy and script writing
• Support moderation and engagement for new platform in sync with Creative Executive

ROLE & RESPONSIBILITIES

• Strategic

• Create a work flow and process to ensure that the regular content is in line with the overall platform strategy
• Ensuring that the planning and conceptualization of daily hygiene content across all platforms is a) on track b) on-point c) in-line with channel strategy for specific assigned platform in sync with Account Manager and Programming Executive

• Communication & Coordination

• Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship
• Owners of all copy and captions of all assets being deployed on the channel, doing a final check of TOV, enhancing ancillary assets provided by other agencies/creators/production houses, as and when required on specific assigned platform in sync with Creative Executive

• Creative Strategy

• Participate in briefing meetings along with the account management team
• Brand strategy & execution plan basis the decoded brief for campaigns
• Brand creative calendars for the upcoming weeks/month
• Execute new content formats that can be utilized for daily working of the platform
• Search for new trends and insights that can be utilized for creation of content

• Creative Execution

• Ideating, conceptualization, scripting, creating & programming of daily hygiene content based on defined audiences & channel ambition (Cadence will change on a monthly basis) on specific assigned platform and in sync with Creative Executive and reporting to Creative Director.
• Proactively suggest topical/trending formats and ideas and help execute them with a quick turnaround time on specific assigned platform in sync with Creative Executive
• Proactively ideating and pitching a bespoke and feature ideas basis monthly/quarterly strategy (min 5 bespoke + 2 feature ideas per month) across platforms . Ad Hoc writing and concepts for decks if and when needed. In sync with the Creative Director + Creative Executive + Account manager
• Work closely with arts & graphics, video and production teams to co-create content
• Talent editorial concepts for 7 titles per month (Ideation plus scripting) in sync with Creative Director + Creative Executive
• Write concepts and final scripts, and create storyboards with the art team
• Quality check and vet social media content & responses as a support function to the programming executive
• Conduct aesthetic checks and edits during pre-production and production stage
• Attend shoots to supervise work quality and processes
• Ensure accurate referencing and industry benchmarking by the team

CORE COMPETENCIES

• Creativity

• lnnovate ideas for campaigns
• Understand design and smart copy and recognize fresh approaches to advertising
• Intimate understanding of design, copy and web best practices/guidelines
• Keen awareness of current trends in advertising

• Leadership & Team Management

• Lead by example & mentor team members
• Keep team members motivated at all times
• Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
• Train, mentor and motivate the team

• Customer Focus

• Keep client needs in mind while framing strategies
• Timely resolution of client escalations

• Planning & Organizing

• Tactfully prioritize tasks and projects to manage work across brands
• Deliver within deadlines with the available resources
• Keen eye for detail

• Communication

• Excellent written and verbal skills
• Ability to clearly articulate complex ideas and strategies to clients and the team
• Ability to sell work and ideas, and respond positively to feedback