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(Loading More Opportunities)Creative Manager
The Creative Manager is responsible for the daily workings of the account and in maintaining a leadership position in the team by contributing to:
- Success of the assigned platform by providing innovative and culturally relevant creative content and effective execution of the same
- Smooth inter-department collaboration
- Expertise in conceptualization, copy and script writing
- Support moderation and engagement for new platform in sync with Creative Executive
ROLE & RESPONSIBILITIES
- Create a work flow and process to ensure that the regular content is in line with the overall platform strategy
- Ensuring that the planning and conceptualization of daily hygiene content across all platforms is a) on track b) on-point c) in-line with channel strategy for specific assigned platform in sync with Account Manager and Programming Executive
- Communication & Coordination
- Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship
- Owners of all copy and captions of all assets being deployed on the channel, doing a final check of TOV, enhancing ancillary assets provided by other agencies/creators/production houses, as and when required on specific assigned platform in sync with Creative Executive
- Participate in briefing meetings along with the account management team
- Brand strategy & execution plan basis the decoded brief for campaigns
- Brand creative calendars for the upcoming weeks/month
- Execute new content formats that can be utilized for daily working of the platform
- Search for new trends and insights that can be utilized for creation of content
- Ideating, conceptualization, scripting, creating & programming of daily hygiene content based on defined audiences & channel ambition (Cadence will change on a monthly basis) on specific assigned platform and in sync with Creative Executive and reporting to Creative Director.
- Proactively suggest topical/trending formats and ideas and help execute them with a quick turnaround time on specific assigned platform in sync with Creative Executive
- Proactively ideating and pitching a bespoke and feature ideas basis monthly/quarterly strategy (min 5 bespoke + 2 feature ideas per month) across platforms . Ad Hoc writing and concepts for decks if and when needed. In sync with the Creative Director + Creative Executive + Account manager
- Work closely with arts & graphics, video and production teams to co-create content
- Talent editorial concepts for 7 titles per month (Ideation plus scripting) in sync with Creative Director + Creative Executive
- Write concepts and final scripts, and create storyboards with the art team
- Quality check and vet social media content & responses as a support function to the programming executive
- Conduct aesthetic checks and edits during pre-production and production stage
- Attend shoots to supervise work quality and processes
- Ensure accurate referencing and industry benchmarking by the team
CORE COMPETENCIES
- lnnovate ideas for campaigns
- Understand design and smart copy and recognize fresh approaches to advertising
- Intimate understanding of design, copy and web best practices/guidelines
- Keen awareness of current trends in advertising
- Leadership & Team Management
- Lead by example & mentor team members
- Keep team members motivated at all times
- Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)
- Train, mentor and motivate the team
- Keep client needs in mind while framing strategies
- Timely resolution of client escalations
- Tactfully prioritize tasks and projects to manage work across brands
- Deliver within deadlines with the available resources
- Keen eye for detail
- Excellent written and verbal skills
- Ability to clearly articulate complex ideas and strategies to clients and the team
- Ability to sell work and ideas, and respond positively to feedback