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Employer Branding Manager

Role - Manager - Employer Branding

Location: Chennai

Job Purpose

To establish TVS Credit as an employer of choice amongst potential and existing talent

Key Responsibilities

  • Launch and cascade Employee Value Proposition across pan-India locations
  • Design, execute and scale-up employer branding bespoke initiatives
  • Ideate, design and execute campus ambassador programs and tailor-made induction experience for new recruits / interns.
  • Manage the corporate and functional employee newsletters
  • Develop and manage talent branding initiatives & campaigns that drive results to solve specific business challenges.
  • Work closely with the HR function in designing communication plan and strategizing employee engagement initiatives – such as townhalls, Annual R&R event, and so on
  • Work closely with the Social Media team to ensure culture of the organization is brought out through meaningful posts / blogs
  • Identify relevant speaking opportunities and forums for Leadership team to participate in, to bring out the subject matter expertise
  • Stay abreast of best practices in employer branding and communication.
  • Setup metrics and benchmarks to measure, iterate and improve on initiatives

Job Requirement

MBA – Marketing or related fields from Tier I or II B- School with minimum 5 years of experience in Branding / Employer Branding

Functional Competencies

  • Good understanding of corporate brand & talent brand
  • Experience in developing communication plans and content calendars
  • Vendor management

Behavioural Competencies

  • Articulate and persuasive communicator
  • Proven interdepartmental coordination and competent team player
  • Excellent written and verbal communication skills
  • Ability to work independently in a fast-paced environment
chennai, TN, IN