Employer Branding Manager

Role - Manager - Employer Branding

Location: Chennai

Job Purpose

To establish TVS Credit as an employer of choice amongst potential and existing talent

Key Responsibilities

• Launch and cascade Employee Value Proposition across pan-India locations
• Design, execute and scale-up employer branding bespoke initiatives
• Ideate, design and execute campus ambassador programs and tailor-made induction experience for new recruits / interns.
• Manage the corporate and functional employee newsletters
• Develop and manage talent branding initiatives & campaigns that drive results to solve specific business challenges.
• Work closely with the HR function in designing communication plan and strategizing employee engagement initiatives – such as townhalls, Annual R&R event, and so on
• Work closely with the Social Media team to ensure culture of the organization is brought out through meaningful posts / blogs
• Identify relevant speaking opportunities and forums for Leadership team to participate in, to bring out the subject matter expertise
• Stay abreast of best practices in employer branding and communication.
• Setup metrics and benchmarks to measure, iterate and improve on initiatives

Job Requirement

MBA – Marketing or related fields from Tier I or II B- School with minimum 5 years of experience in Branding / Employer Branding

Functional Competencies

• Good understanding of corporate brand & talent brand
• Experience in developing communication plans and content calendars
• Vendor management

Behavioural Competencies

• Articulate and persuasive communicator
• Proven interdepartmental coordination and competent team player
• Excellent written and verbal communication skills
• Ability to work independently in a fast-paced environment