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Software Marketing Manager

Create and execute demand generation campaigns using email and social

Along with display ad campaigns, remarketing campaigns, and other performance marketing channels.

Create and execute bulk email campaigns and ABM campaigns to support other paid Ads channels.

Own execution, and delivery for campaigns and projects.

Drive customer acquisition and ROI through continuous optimization, testing, and experimenting with ad creative work, bid strategies, audience targeting, and placements.

Continuously improve by capturing and analyzing the appropriate data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals.

Collaborate, coordinate and develop content and design to create landing pages, and Ads graphics and optimize the user experience, at the same time ensuring all development is on time and on budget.

Meet and exceed assigned performance marketing targets.

Analyze data to determine campaign effectiveness and provide suggestions on how to optimize campaigns for maximum performance in a given budget.

Own dashboards to track conversions, marketing spend, CAC and other key metrics.

Requirements


2+ years B2B SaaS/Software marketing experience (SaaS Preferred), with experience in managing PPC campaigns on Google, LinkedIn and appropriate channels.

Must be fluent with data, metrics, measurement, and analytics. Good understanding of experimentation, A/B testing, and incrementality.

Experience in owning & exceeding performance marketing targets.

Experience in marketing to enterprise, and midsize companies / US based companies is a plus.

Experience with marketing automation, analytics, and marketing management tools e. g. HubSpot is a plus.

Ability to think creatively, write clearly and communicate complex ideas in simple terms.

Demonstrable ability to create excitement, both internally (within the organization) and externally (audience/customers).

A keen eye for aesthetics and details.

Have a growth mindset. Every challenge is an opportunity and any problem can be figured out. Not all experiments succeed and any setback is a chance to learn and iterate.


Job Types: Full-time, Regular / Permanent



Schedule:

Morning shift


Ability to commute/relocate:

Panchkula

Posted
07/14/2022
Location
panchkula, HR, IN