Paid Search/Social Digital Marketing -Assistant Manager

Greetings from IPG Mediabrands!!

Assistant Manager/Manager

Seniority Level: Entry Level (4-6Years)

Job Function: Advertising, Strategy/Planning

Employment Type: Full Time

Job description

Position Summary

­We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Biddable team for their international clients. These tasks include, but are not limited to, keyword/copy creation, audience sizing, reporting, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search and social campaigns. This opportunity will provide a platform to partner with the world’s leading consumer brands in the international space.

Key Responsibility Area

• Client communication to understand their requirement and discuss campaign strategies
• In-depth understanding of conversion attribution modeling and different level of marketing funnels
• Data segmentation and analysis to take some meaningful strategic approaches into the campaigns and sharing insights with the clients Experience working in primary Biddable platforms (Google Ads, Bing, Facebook, Snapchat, Pinterest, LinkedIn, Amazon) and able to perform daily management tasks and optimization
• Competitor & Market Analysis
• Be up to date with biddable industry trends and developments
• Monitor web analytics dashboards, reports and key reporting tools (data studio, Adverity, Nuggit, PowerBi)
• Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
• Troubleshooting and quality management of task allocated
• Adhere to all the process and SLA and ensure its implementation
• Creating weekly and post-campaign reports with data insights and next steps

Skills

• Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines
• Basic understanding of trafficking and ad server
• Excellent writing, math, multi-tasking, organization, and communication skills
• Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics
• Excellent team management skillsx
• Preferably a Google ad and Facebook Blueprint Certified Professional
• Well-versed with excel, power-point

Qualifications

Education:

• Graduate/Post Graduate
• Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

What You Can Expect From Interactive Avenues

Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.