Assistant Manager-Retention Marketing (Clevertap)

About Nutrabay:

Nutrabay is the largest health & nutrition store in India with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

What will you do?

• Drive Traffic and Revenue from Retention Channels like Mailer, SMS and PN
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention.
• Driving key sales projects on Major focus categories, drive new launches in the category for awareness, consideration, and conversion objectives.
• Monitor delivery management and performance of communications sent via various CRM marketing channels such as Push Notifications, Email, In-App & Browser Notifications.
• Develop process improvement strategy on Daily CRM planning input sheet and built processes to allow balanced campaign visibilities across multiple sub-categories & audience cohorts
• Measure and report performance of all CRM marketing campaigns, and assess against goals (ROI and KPIs)
• Implement customer retention strategy for various cohorts by intervening at different stages of the customer lifecycle
• Working on presentation/analytics/MIS and weekly/daily updates.
• Plan experiments, conversion test, A/B test, lift study and draw meaningful insights from the same.
• Collaborate with internal teams for creatives, data inputs, etc. to optimize the campaigns.
• Ability to take on challenging deadlines and priorities.

You may apply if you have :

· Hands-on experience in campaign management platform(s) – Adobe Campaign Manager / CleverTap / Webengage / equivalents will be added advantage

· Technical understanding of operations for GCM and APNS, IP and IP reputation

· Process driven, Detail orientation, Interpretation of data and application to real-life scenarios.

· Effective Interpersonal skills

· Strong capabilities in Customer Analytics and data driven decision making

· Hands-on experience on loyalty platforms / programs

· Reliability to deliver the job while handling aggressive timelines and parallel work-streams.

· Interact with senior management to understand business goals and align the analytics strategy.

· A knack for data-driven creative conceptualization and production

· Good communication skills and proactive in nature.

· An ability to multitask and perform under tight deadlines.

Skills Required :

· Google Analytics

· E-Retail / E-Commerce Sales experience

· Digital Media

· Advance Excel

Work Experience: 3-5 Years

Working days: 5

Location: Gurgaon, (Hybrid)

Perks:

· Friendly atmosphere

· High learning & personal growth opportunity

· Work from home options

· Flexible Timings

· Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to

contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.