Business Consultant- AEP

AEP Business Consultant

The Platform Business Consultant position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights and use cases to drive key business goals & objectives

Platform Business Consultants works with clients, internal sales/solution teams and technical consultants to understand their client's unique business requirements and help clients achieving their strategic goals (primarily related to their digital strategy) leveraging application services associated with Adobe Experience Platform.

In addition, consultants help clients across all the phases of their digital marketing life cycle and support them effectively in getting value out of their Adobe implementation. Though not a technical position, having prior experience in digital analytics, Campaigns, testing and personalization will be helpful. Candidates with a value and business outcomes bent of mind would be preferable.


• Gain an in-depth knowledge of a client's digital architecture, understand their business model and digital marketing strategy

• Help narrow down key business goals and problem statements for the client through research of client website, client interviews and industry insights

• Leverage data to identify key business impacting use cases and help prioritize these use cases based on impact, feasibility and other factors.

• Make recommendations based on analysis and industry driver to impact business outcomes

• Gather, document client business requirements, help identify key performance indicators and other functional requirements

• Support internal technical consultants, data architects, developers and third parties throughout the implementation process from a business perspective

• Use the knowledge in areas like - Data, Campaigns, DMPs, relational data bases and visualization to execute customer use cases and derive value

• Support clients in implementation of identified use cases through reporting, data validation, dash-boarding and ad-hoc analysis requirements

• Chalk out maturity phases and help clients to move up their digital maturity curve, thus maximizing the value from Adobe investment

• Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client

• Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives

• Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses

• Work to educate clients on the best practices in relation to their specific industry and key business requirements

• Ability to communicate the value delivered from the engagement and measure the same

Additional Responsibilities:

• Act as ‘the’ business owner and key strategic consultant for the clients

• Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems

• Build business relationships with Adobe Consultants & Partners maintaining the highest level of professionalism.

• Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.

Required Skills

Must have:

• 10+ years of relevant experience working in web analytics, Data management platforms, Campaign management, testing/personalization workstreams or related fields with a strong business focus

• Understanding of relational data bases and SQL queries (good to have)

• Solid understanding of online marketing, tools and related digital technologies

• Have sound logical reasoning and exploratory data analysis skills. Should be adept with web analytics tools for advanced reporting, monitoring, dash-boarding, advanced analytics to solve business problems

• Solid understanding of general/digital business models, concepts and strategies specific to some/all of verticals like Retail, BFSI, Media, Automotive, High-Tech, Education & Healthcare

• Exceptional organizational, presentation, and communication skills- both verbal and written

• Must be self-motivated, responsive, professional and dedicated to customer success

• Possess an innovative, problem-solving, and solutions-oriented mindset

• Demonstrated ability to learn quickly, be a team player, and manage change effectively

bangalore, KA, IN