Department: Creative Team
Required Skills : Creative writing, copywriting, scriptwriting, proofreading
Experience Required : 1-3 years
Primary purpose of the role:
● Effectively planning creative solutions and aiding in defining the scope of work across all verticals along with Head of departments
● Collaborating with the Business Development department to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients
● Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings
● Coordination with the all Internal Departments for all the Brand requirements from planning till execution and follow up with the team
Major Responsibilities:
● Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to avoid rework and ensure that the client’s needs are met.
● Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors etc. for the respective brands
● Ensure that the Creative team contributes to Innovative & Interactive Digital Media solutions that help the different teams to excel in their campaign
● Ensure on time and effective communication with internal team to ensure that clients timelines are met
● Carry out in-depth research about the client’s brand and competitor brands, including previous campaigns run by the client’s brand along with competitor brands. Keep abreast with current emerging industry trends
● Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions
● Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets
● Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows a client to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget
● Create content which is fact filled, interesting and appealing to the target audience
● Give suggestions and inputs to increase the SEO rankings for campaign