Sr./Jr. Creative Strategist (Copy Writers)

Department: Creative Team

Required Skills : Creative writing, copywriting, scriptwriting, proofreading

Experience Required : 1-3 years

Primary purpose of the role:

● Effectively planning creative solutions and aiding in defining the scope of work across all verticals along with Head of departments

● Collaborating with the Business Development department to develop and propose value added, creative interactive strategies and presentations for pitches to convert clients

● Researching and monitoring Digital & New Media industry trends and competitor offerings to improve current offerings

● Coordination with the all Internal Departments for all the Brand requirements from planning till execution and follow up with the team

Major Responsibilities:

● Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to avoid rework and ensure that the client’s needs are met.

● Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors etc. for the respective brands

● Ensure that the Creative team contributes to Innovative & Interactive Digital Media solutions that help the different teams to excel in their campaign

● Ensure on time and effective communication with internal team to ensure that clients timelines are met

● Carry out in-depth research about the client’s brand and competitor brands, including previous campaigns run by the client’s brand along with competitor brands. Keep abreast with current emerging industry trends

● Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions

● Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets

● Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows a client to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget

● Create content which is fact filled, interesting and appealing to the target audience

● Give suggestions and inputs to increase the SEO rankings for campaign