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Adobe Audience Manager Consultant

Position Summary

The Audience Manager/CDP (Customer Data Platform) Consultant position is a client-facing role requiring both technical and business/marketing knowledge and skills. AAM/CDP Consultants work to gather and understand their client’s unique business requirements and develop and build customized solutions to meet their client's advertising and reporting needs with the Adobe Audience Manager platform. In addition, consultants help each client implement the solution and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. In addition to implementation work, the AAM Consultant works with clients to further their reporting and analysis efforts and drive business value from the platform. It is a technical job that also requires a solid advertising business and analysis acumen and involves constant customer interaction.

What you’ll do

  • Gain an in-depth knowledge of a client’s advertising platform and architecture needs, online business model, and online marketing strategy
  • Gather, document and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements
  • Design customized solutions and technical tag implementation strategies
  • Generate customized code and assist with its implementation and deployment
  • Support client’s developers and third parties throughout the implementation and integration processes
  • Validate and debug implementation and follow through on issues until resolved
  • Advice key stakeholders and drive client success based on clients most important business drivers
  • Produce reporting and content aligned to client's digital advertising KPI's and facilitate the reporting and analysis activities with client resources
  • Interact frequently with clients via phone, email, and/or in-person—including interaction with marketers, analysts, web developers, and C-level executives
  • Communicate confidently and pro-actively with customers throughout the project lifecycle
  • Manage multiple client engagements simultaneously
  • Manage customer expectations appropriately and keep projects on schedule and within scope
  • Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
  • Work to educate clients on the best practices in relation to their specific industry and key business requirements
  • Keep accurate daily records of client billable time
  • Some technical writing and PowerPoint presentation creation
  • Some manipulation and usage of DSP's information and knowledge of integration points

Must job Skills:

  • Strong experience working with Adobe Audience Manager or similar DMP/CDP tools
  • 5+ experience in digital advertising or a related field
  • Work experience in Tag Managers or has very good understanding of the same (Tealium, Launch, GTM, Ensighten, etc)
  • knowledge of cookie deprecation, other relevant digital marketing trend, Mobile SDK implementation, REST APIs, Packet sniffer/Web debugging tools (Charles, Fiddler, HTTP Watch, Chrome Developer Tools, etc)
  • Knowledge of Ad servers, DSPs, SSPs, Pixelling..etc
  • Strong understanding of Web development - HTML, JavaScript and web protocols
  • ERP, SaaS, or other software implementation experience
  • Deep vertical industry experience (e.g., retail, media, financial services, high tech, etc.)
  • Masters degree in business or other related advanced education
  • Industry knowledge - Digital Marketing, Ad tech, Ad Ops.

bangalore, KA, IN